Hair Stories

There’s nothing quite like enhancing your natural texture – no heat needed – in the summer months. And, since we just launched our new and improved Air Dry Spray UV, we thought we’d inspire you...

Air Dry Spray just had an upgrade, so we thought we’d run you through all the reasons why it’s one of our bestsellers and an absolute must for anyone who wants incredible texture with minimal...

You don’t always need to commit to a drastic chop or hours in a salon chair to breathe new life into your look. In fact, some of the chicest hair updates require no scissors at...

Fine hair? According to our hairstylist, Elliot, there’s a great bob to create the illusion of volume and thickness. It’s all one length and features textured ends. Consider it your ticket to hair with a...

“I think this could be my new favourite hair,” said our founder, Luke, of Iris Law’s effortlessly flicked, long pixie cut on the Cannes red carpet this week.  View this post on Instagram A post...

We’ve said it before, and we’ll say it again: Great hair doesn’t have to take huge amounts of time. Just see TikTok, where we’ve found a selection of handy hacks to help cut your morning...

The bob never goes out of style, but how are we wearing it in 2025? We spoke to our stylist, Elliot, to hear what he thinks, alongside his top styling tips to nail the look...

It’s never been chicer to embrace your grey, silver and white strands – just see everyone from Andie MacDowell to Salma Hayek. But while the colour is one thing, sometimes it’s grey hair’s wiry texture...

Want to see how Luke’s mum, Ruth, gets her short, wavy hair ready for the day? Us too. “The more effort you put into it… the less it works,” she says, of her lazy girl...