Hair Stories

Your whole hair routine in just three minutes? Yes please. Luke’s here to show how skipping the heat and styling tools can still give you smooth, frizz-free hair – in less time than it takes...

When hair boredom strikes, it can be tempting to book a dramatic chop or completely reinvent your colour. But often, all your hair really needs is a little refresh. The good news? A few small...

From Naomi Campbell to Zendaya and Gwyneth Paltrow, there's a reason A-listers keep coming back to straight hair. It just works. Whether worn poker-flat or with a little liquid movement, the look delivers a glossy,...

For Victoria Beckham’s Australian Vogue cover a few years ago, Luke created the kind of effortless, beachy wave we all want to recreate – particularly during the summer months. The goal was an undone, natural...

The secret to great hair in a heatwave is leaning into what it wants to do, not fighting it. Humidity and heat change the rules – they can make straight hair frizz, curly hair expand,...

Frizz is almost never about damage. It's about what you're doing – or more often, overdoing – every day. Here, Luke shares the exact uncomplicated routine he’d advise for anyone dealing with frizzy hair. You...

A great fringe can be transformative – but often needs a little know-how when it comes to styling one. Left to its own devices, it can split, frizz, or sit flat against your forehead. The...

Sometimes the best colour work is the kind you barely have to think about. Whether you're growing out a previous look, navigating a busy schedule, or simply craving a change without the upkeep, there are...

We've heard every frizz myth going. Avoid humidity. Sleep on silk. Never brush. And while some of that holds up, most of the advice out there misses the real culprits entirely. So we asked our...