The Great Iron glides through hair for your smoothest, sleekest and shiniest hair yet – without the effort.
One pass does the work of three. The Tourmaline Titanium plates glide through hair, reducing frizz and boosting shine.
Effortless styling in fewer passes
Making Great Hair easy has always been Hershesons' mission. The Great Iron is built to deliver
Floating 1.25" tourmaline titanium plates glide through hair – not over it – distributing heat evenly, reducing friction and cutting down the passes needed.
The result: sleek finishes, soft bends and modern waves, with far less effort than you'd expect.
Fast, controlled and consistent. Backstage, in the salon, or at home.
Heats up fast and holds temperature evenly – so one pass does the work of three.
Tourmaline Titanium plates glide cleanly through hair, reducing frizz and boosting shine without overworking it.
Adjust the heat to suit your hair type and finish with hair that feels smoother, looks healthier and holds its shape.
Hershesons has been obsessed with better straighteners since Daniel Hersheson first started rethinking irons in his London salon back in the 90s.
That original Daniel Hersheson straightener set the standard for tools that deliver editorial results at home, The Great Iron is the next evolution, made for Great Hair everywhere, every day.
The Great Iron was built for the quick style that actually stays quick – fewer passes, less heat, no 20-minute routines. Just a smooth, polished finish that looks as effortless as it feels, on every hair type.
Because great hair shouldn't feel like hard work.
Smooth, polished hair in fewer passes.
Soft bends, loose waves and ’90s-straight.
Adjustable heat up to 230°C.
Less frizz, more shine, no snagging.
Quick heat-up with even temperature.
Lightweight, ergonomic and travel-ready.
Lightweight and ergonomic, with a swivel cord that moves with you and global voltage that means it works wherever you are.
Floating plates follow your hair's natural movement – guiding rather than forcing, whether you're after a sleek finish, a soft bend or loose wave. Consistent heat across the plates means less friction, fewer passes and results that hold without the effort.
That means less time styling, little effort and better results that last.
We’ve led the way in hair innovation for over 40 years. From our game-changing London salons to fashion week and the A-list red carpet — we know what great hair really needs.
Our products are different because we are. No fluff. No filler. Just formulas that actually work.
