Almost Everything Cream


It really does do almost everything


It’s not a hairspray. And it’s not shampoo, either. But our super smart, multi-award-winning AEC is pretty much everything else. It tames strays, conditions, defines curls, smooths frizz, primes your hair for styling, adds texture, boosts shine and makes a brilliant mask.


Complete the Routine

We think hair products should never waste your time, money – or the planet’s resources. They should just give you Great Hair. So, we came up with a straight-talking, one-size-fits-all solution to streamline your routine.

  • One-size-fits-all
  • Conditions, nourishes, boosts shine
  • Primes hair for styling
  • Smooths frizz and tames strays
  • Defines curls, texturises
  • Works on all hair types 
  • Makes a brilliant mask thanks to moisturising ingredients
  • Smells delicious

For the ultimate in styling assistance, apply either to wet or dry hair through mid-lengths and ends to define, add texture, smooth flyaways and boost shine.

There’s a simple reason why AEC (as it's affectionately known), is able to juggle so many things: its ingredients have been specially selected by us, to deliver the results you need.

☻ Acetylated lanolin alcohol and behentrimonium chloride carry super anti-static powers and boost the condition of your hair.

☻ Meanwhile, simmondsia chinesis seed oil and cetyl acetate add a masking affect, to hydrate and smooth your lengths.

☻ Panthenol (vitamin B5) improves hair’s elasticity, making it less prone to breakage, while glycerine locks in vital moisture.

☻ Finally, hydrolized wheat protein (what great skincare refers to as phyto peptides), adds a lasting dose of hydration, then throws volume and shine in as part of the deal.

All purchases will be sent via standard Royal Mail – UK Mainland shipping is free of charge on orders over £45.

Returns are accepted within 14 days of purchase.

Almost Everything Cream (8534448996573) (8639249449181)

It really does do almost everything


  • All hair types, styles, and concerns
  • Priming
  • Shine boosting
  • Frizz fighting
  • Texturising
  • Taming
  • Curl defining
  • Conditioning
  • A Mask


  • A moisturising styling cream


  • Leaping Bunny approved (Cruelty Free)
  • Multi award winning


3 Ways to Use Almost Everything Cream







3 Ways to Use Almost Everything Cream

The Primer

Step 1:

Work a pea-sized amount of Almost Everything Cream (depending on thickness) through the mid-lengths and ends of wet hair.

Step 2:

Massage any excess into the roots.

Step 3:

Dry the hair, using a brush to smooth any flyaways – Almost Everything Cream tames frizz and boosts shine.

Bonus Tip:

Don’t want to use heat tools? Skip the blow dry and apply Air Dry Spray for a smooth, tousled finish instead.

3 Ways to Use Almost Everything Cream

The Frizz Fighter

Step 1:

Apply a pea or penny-sized amount of Almost Everything Cream (depending on thickness) through the mid-lengths and ends of wet hair.

Step 2:

Dry the hair with a hair dryer, using a brush to smooth flyaways.

Step 3:

When dry, take half the amount of Almost Everything Cream originally used, apply through the ends and mid-lengths. Dry the hair again for incredible shine and a frizz-free finish.

Bonus Tip:

Attach a nozzle to your Great Hairdryer for best results

3 Ways to Use Almost Everything Cream

The Curl Definer

Step 1:

Apply a pea-sized amount (depending on thickness) through the mid-lengths and ends of soaking wet hair.

Step 2:

Brush through the hair using a wide-tooth comb.

Step 3:

Using the diffuser attachment on the Great Hairdryer, dry and set curls into the hair for next-level definition and bounce.

Bonus Tip:

For effortless oomph and extra definition, finish by scrunching Zhoosh through curls.


5 Stars

Fabulous! Does everything it says and more. I have fine flyaway hair and this turns it into sleek tameable locks. I love it!

Shonnagh T.

Verified Buyer

Amazing cream

This cream is amazing. My hair can be prone to being dry frizzy hair but this almost everything hair turns it from a frizz into moisturised bouncy locks. I take it everywhere

Amy C.

Verified Buyer

The name says it all

I use it as a primer, a mask and to finish/define my hair. I have quite fine hair so a little goes a long way.

Amy C.

Verified Buyer

Free Shipping

On UK Mainland Orders Over £45


within 14 days of purchase

Fully Recyclable

designed for recycling

Leaping Bunny Approved

Cruelty free

Leaping Bunny Approved