We’re a straight-talking hair brand on a mission to make getting Great Hair simple, easy and fun–no matter who you are. We rip up the rulebook and whistleblow on jargon. Then create game-changing spaces and pioneering products that transform your hair routine for life. We’re not just another hair brand. We’re a whole new beauty movement.
Great Cuts are part of our DNA. Because we believe that a Great Cut is the foundation of Great Hair. Get it right, and you'll have all the building blocks for a style with great shape and movement that enhances your natural texture - and brings out the best in you.
We don’t build “salons”. Instead, we defy the status quo and create unique spaces for you to reach your hair goals, discover the very best new beauty and wellness services – and simply work, chill or take a breather from life.
Above all else, we think that Great Hair starts with a Great Opinion. Which is why we pride ourselves on giving you what you want before you even know it yourself – like your very own personal stylist. We’re here to be truthful, transparent and unfiltered, bringing you the creative vision and fresh approach that you can always count on to give you Great Hair.
We all know what it’s like: a bathroom shelf full of half-used, half-useful products that ultimately, let you down. So, it’s out with the old “regime” and in with simple, quick and easy-to-use products that deliver on their promise and do exactly what they say on the bottle.
