Hair Stories

There are tools you use, and then there are tools you can't work without. For Luke Hersheson, a great pair of straighteners has always fallen firmly into the second category. "Whether I'm working on a...

After years of blunt bobs and the reign of the one-length lob, hair has gotten its mojo back – and with it, layers have made a confident return. Looking back to the era of Rachel...

Jackie used to lose far too much time battling frizzy hair – so when she tried our new Great Iron, discovering her styling time had halved felt like a bit of a revelation. "It's quicker...

Your straighteners are working a lot harder than you think. Or at least, they could be. Most of us reach for them on autopilot – same technique, same result, every time. But straightening irons –...

When Luke worked with Karlie Kloss recently, he built her look from the ground up: a little extra hair added for fullness, then a blow-dry using  The Great Hairdryer and a medium round brush to...

A myth worth dismantling? That thinner hair means fewer options. In reality, the right cut doesn't just work with your hair, it transforms it. After 50, when texture and density naturally begin to decline, the...

There’s an art to doing nothing – and when it comes to your hair, learning to let go and allow it to do its thing can be truly transformative. We’ve always believed that great hair...

There's something about the shift into warmer weather that makes us look at our hair differently. Suddenly the cut you've had for months – maybe longer – feels a little flat or predictable. The good...

The alarm goes off, the day starts and your hair is the last thing you have time for. The good news? Great hair doesn't require a full hour in front of the mirror. It just...