Hair Stories

From Naomi Campbell to Zendaya and Gwyneth Paltrow, there's a reason A-listers keep coming back to straight hair. It just works. Whether worn poker-flat or with a little liquid movement, the look delivers a glossy,...

There are tools you use, and then there are tools you can't work without. For Luke Hersheson, a great pair of straighteners has always fallen firmly into the second category. "Whether I'm working on a...

When Luke worked with Karlie Kloss recently, he built her look from the ground up: a little extra hair added for fullness, then a blow-dry using  The Great Hairdryer and a medium round brush to...

Iris Law’s ultra-short pixie cut might be short but that doesn’t mean it’s not versatile. “I cut her hair ahead of the Fendi show,” says Luke Hersheson. “Even though it’s short, there are countless ways...

There’s a new blonde in town – and it’s the answer for anyone craving something softer, more natural, and effortlessly wearable. Meet Barn Girl Blonde: a muted, sandy shade with a softly blended root and...

When Jeanne Cadieu stepped out for The Bride premiere, her hair struck the perfect balance between strength and elegance. Created by our founder Luke, the look was unapologetically polished – a high-shine, pulled-back style that...

When Maya Rudolph arrived with Luke to get ready ahead of the BAFTAs a few weeks ago, they decided on a minimal yet polished style that nodded to the clean, pared-back glamour of the ’90s....

When Keira Knightley stepped out at the recent Erdem show during London Fashion Week, she debuted a sublime bob that perfectly balanced ease and elegance. Created by our founder Luke, the cut feels lived-in and...

The beauty of a bob is its versatility. Sleek or textured, polished or undone, the same cut can feel completely different depending on how you style it. Whether you’re growing one out, refreshing your current...