Kate, Keira, Maya – And The Iron Luke Reached For Every Time

There are tools you use, and then there are tools you can't work without. For Luke Hersheson, a great pair of straighteners has always fallen firmly into the second category. "Whether I'm working on a fashion show, red carpet event or even in the salon, a great iron is one of those tools I can just never, ever be without," he says.

With the launch of The Great Iron, Luke went back into his archives to remember all the many ways he’s used irons in his time.

Kate Moss, Another Magazine

"This was the first time I ever worked with Kate Moss," Luke recalls. "I think it was for one of the first ever editions of Another magazine." The brief was boyish – lots of shirts, lots of ties – and the hair had to match. "I wanted to create this kind of flat, soft, boyish hair that almost looked like it happened on its own." The Great Iron wasn't there to transform but rather to press in the odd gesture and movement, a bit of wave. "The ends stayed super piecey and soft."

Maya Rudolph, the BAFTAs

Not every iron moment is about subtlety. When Maya Rudolph attended the BAFTAs earlier this year, Luke harnessed The Great Iron to create glossy waves. "Maya's got very tight, coily, curly hair – categorised as 4C. If there's ever a time you really need to rely on a great iron, this is it." The result – a beautiful, smooth, shiny bend – gave little away.

Keira Knightley, Black Doves

Luke has worked with Keira Knightley for the best part of twenty years. For the launch of Black Doves last year, he used The Great Iron in its most traditional mode – "smoothing out her hair, flattening it right down, giving a really small, tight head shape." Hair pulled back into a low, tight, snatched ponytail, then wrapped into a neat bun.

Shop The Great Iron here.