Hair Stories

When hair boredom strikes, it can be tempting to book a dramatic chop or completely reinvent your colour. But often, all your hair really needs is a little refresh. The good news? A few small...

From Naomi Campbell to Zendaya and Gwyneth Paltrow, there's a reason A-listers keep coming back to straight hair. It just works. Whether worn poker-flat or with a little liquid movement, the look delivers a glossy,...

“This is for the girls who love their hair to look done, but don’t want to spend forever doing it,” says Chrissie, whose polished ’90s bob is the definition of cool-girl hair. Effortless, sleek and...

A great fringe can be transformative – but often needs a little know-how when it comes to styling one. Left to its own devices, it can split, frizz, or sit flat against your forehead. The...

We've heard every frizz myth going. Avoid humidity. Sleep on silk. Never brush. And while some of that holds up, most of the advice out there misses the real culprits entirely. So we asked our...

There are tools you use, and then there are tools you can't work without. For Luke Hersheson, a great pair of straighteners has always fallen firmly into the second category. "Whether I'm working on a...

When Luke worked with Karlie Kloss recently, he built her look from the ground up: a little extra hair added for fullness, then a blow-dry using  The Great Hairdryer and a medium round brush to...

A myth worth dismantling? That thinner hair means fewer options. In reality, the right cut doesn't just work with your hair, it transforms it. After 50, when texture and density naturally begin to decline, the...

There’s an art to doing nothing – and when it comes to your hair, learning to let go and allow it to do its thing can be truly transformative. We’ve always believed that great hair...