Hair Stories

We've heard every frizz myth going. Avoid humidity. Sleep on silk. Never brush. And while some of that holds up, most of the advice out there misses the real culprits entirely. So we asked our...

There are tools you use, and then there are tools you can't work without. For Luke Hersheson, a great pair of straighteners has always fallen firmly into the second category. "Whether I'm working on a...

When Luke worked with Karlie Kloss recently, he built her look from the ground up: a little extra hair added for fullness, then a blow-dry using  The Great Hairdryer and a medium round brush to...

A myth worth dismantling? That thinner hair means fewer options. In reality, the right cut doesn't just work with your hair, it transforms it. After 50, when texture and density naturally begin to decline, the...

There’s an art to doing nothing – and when it comes to your hair, learning to let go and allow it to do its thing can be truly transformative. We’ve always believed that great hair...

There's something about the shift into warmer weather that makes us look at our hair differently. Suddenly the cut you've had for months – maybe longer – feels a little flat or predictable. The good...

Flat hair happens to the best of us – the limp lengths, the  lifeless roots, the “why does it look better five minutes after washing?” dilemma. The good news? Volume isn’t just about genetics or...

Hair inspired by the ’90s is having a major moment right now – and you can thank Carolyn Bessette Kennedy’s timeless minimalism for leading the charge. But when it came to transforming Violetta’s look, Luke...

There’s a new blonde in town – and it’s the answer for anyone craving something softer, more natural, and effortlessly wearable. Meet Barn Girl Blonde: a muted, sandy shade with a softly blended root and...