Hair Stories

A myth worth dismantling? That thinner hair means fewer options. In reality, the right cut doesn't just work with your hair, it transforms it. After 50, when texture and density naturally begin to decline, the...

There’s an art to doing nothing – and when it comes to your hair, learning to let go and allow it to do its thing can be truly transformative. We’ve always believed that great hair...

There's something about the shift into warmer weather that makes us look at our hair differently. Suddenly the cut you've had for months – maybe longer – feels a little flat or predictable. The good...

Flat hair happens to the best of us – the limp lengths, the  lifeless roots, the “why does it look better five minutes after washing?” dilemma. The good news? Volume isn’t just about genetics or...

Hair inspired by the ’90s is having a major moment right now – and you can thank Carolyn Bessette Kennedy’s timeless minimalism for leading the charge. But when it came to transforming Violetta’s look, Luke...

There’s a new blonde in town – and it’s the answer for anyone craving something softer, more natural, and effortlessly wearable. Meet Barn Girl Blonde: a muted, sandy shade with a softly blended root and...

Heat styling tools can deliver instant results, but the constant use of blow-dryers, curling irons and straighteners can take a toll on your hair over time. The good news? You don’t need heat to achieve...

When Keira Knightley stepped out at the recent Erdem show during London Fashion Week, she debuted a sublime bob that perfectly balanced ease and elegance. Created by our founder Luke, the cut feels lived-in and...

The beauty of a bob is its versatility. Sleek or textured, polished or undone, the same cut can feel completely different depending on how you style it. Whether you’re growing one out, refreshing your current...