We've heard every frizz myth going. Avoid humidity. Sleep on silk. Never brush. And while some of that holds up, most of the advice out there misses the real culprits entirely. So we asked our stylists one question: what do you wish your clients actually knew? This is what they said.
Most people reach for serums and oils to smooth frizz away – and yes, they help. But what your hair is actually doing when it frizzes is seeking moisture from the air. A properly hydrated strand won't swell in humidity. Start with a hydrating shampoo, a mask once a week (we love Almost Everything Cream), then seal with The Great Hairdryer. Order matters more than which product you use.
The rougher the cloth, the more it roughens the cuticle – and a raised cuticle is a frizzy cuticle. Switch to a microfibre towel or even an old cotton t-shirt, and scrunch rather than rub. It sounds like a small thing, but clients who make this one change almost always notice a difference within a week.
Ten seconds. That's all it takes to help the cuticle to lie flat, seal in the moisture you just put in, and leave hair reflecting light instead of scattering it. Your hair will feel smoother before a single product touches it. A tip that’s free, instant and almost everyone skips it.
Weight, shape and layers all affect how frizz behaves. The right cut contains frizz structurally – product just enhances it. If you're fighting your hair every wash day, it might be time to talk to your stylist about shape, not just length.
Rather than when it's damp. The water carries the product into the strand. Avoid touching your hair while it dries (try Air Dry Spray while you leave it) and remember that frizz isn’t a flaw, it’s feedback. Give your hair what it’s asking for and the products you already own will start working so much harder.
