There’s an art to doing nothing – and when it comes to your hair, learning to let go and allow it to do its thing can be truly transformative. We’ve always believed that great hair begins with understanding what yours actually wants to do. Instead of being the lazy option, air drying is a technique that delivers softness, movement and life without the need for heat.
The catch? Unassisted air drying rarely tells the whole story. Left entirely to its own devices, hair can go frizzy, limp, or – depending on your texture – somewhere in between. That's where the right products and a few considered moves make all the difference.
Here’s how to do it properly.
Air drying magnifies whatever your wash-day foundation looks like, so this bit matters. Use a shampoo suited to your hair type, and don't rush the rinse. Condition mid-lengths and ends – not the root – and finish with a cool water rinse to seal the cuticle and give you a head start on shine.
Put down the regular towel. A microfibre towel or soft cotton t-shirt will absorb excess water without roughing up the cuticle. Scrunch, don't rub. The more friction at this stage, the more frizz later. You want your hair to feel damp, not dripping – but not wrung out, either.
While hair is still damp, get your Hershesons Air Dry Spray. Mist it evenly from mid-lengths to ends. A hardworking formula that speeds up drying time while actively conditioning as it goes, it gives hair the support it needs to find its natural shape without the help of heat. Depending on your texture, you may want to scrunch through with your fingers as you apply, or simply smooth it through and leave it be.
Work a pea-sized amount of Almost Everything Cream through the same sections you hit with the spray. It adds definition, controls any fly-aways before they emerge, and keeps things feeling natural rather than product-heavy.
This is the step most people skip. Once your products are in, resist the urge to keep touching. Every time you run your hands through damp hair, you're disrupting the pattern it's trying to form. Flip your hair forward and scrunch upward if you want volume; smooth it back if you prefer a sleeker result. Then let it dry completely before you assess and do anything else.
Once dry, break up any texture with your fingers rather than a brush. If there's stiffness – occasionally a side effect of damp-to-dry product application – a light scrunch with your palms releases it into softness. A touch more Almost Everything Cream on the ends if they need it, and you're done.
