Hair Stories

From Ayo Edebiri’s chocolate glaze waves to Iris Law’s elf crop, 2025 has been a year of reinvention and effortless cool in the world of celebrity hair. Offering the rest of us plenty of inspiration,...

During the season of sequins, late nights and way too many cocktails, your hair should always feel like the least complicated part. So here we’re sharing three looks that tick every box – they’re easy to...

Never coloured your hair before but want to achieve a sun-kissed, super natural look? Then you need to see our colourist Alexe work his magic on Chiara.  Using his bespoke method to add light and...

New season, new wardrobe, new hair. Our stylists share the three cuts that will define autumn – from cool-girl bobs to quietly luxurious layers – and exactly how to style them at home.   The...

Did you spot Keira Knightley’s chic new bob? Cut in by our founder Luke, Keira debuted the new style at Chanel’s haute couture show in Paris last week. Sitting just below her chin and styled...

“I think this could be my new favourite hair,” said our founder, Luke, of Iris Law’s effortlessly flicked, long pixie cut on the Cannes red carpet this week.  View this post on Instagram A post...

If you’re looking for a spring hairstyle that requires little effort, then you definitely need to meet our Multi-Tasker. Just see actress Charithra, whose raven midi-bob looked effortlessly cool when Luke styled it for an...

From the red carpet to front row at fashion week, if there’s one flattering hair trend that we’re currently obsessed with, it’s the sculptural bun. While a slicked bun never really goes out of style,...

If there’s one hairstyle we bookmarked recently for its flattering shape and lustrous finish, it’s Karlie Kloss’s waves at the Dior haute couture show in late January. Our founder, Luke, was behind the style, creating...