Hair Stories

Mid-length hair gets an unfairly boring reputation. Not short enough to feel like a dramatic chop, not long enough to do everything with, it’s often thought of as the length you end up with while...

Few haircuts capture the spirit of the ’90s quite like the bob. Sleek and razor-sharp on Naomi Campbell and Iman; soft, bouncy and face-framing on Christy Turlington and Beverly Peele; tousled and undone on Drew...

You’ve washed, conditioned and carefully detangled your hair, only to undo all the good work the minute you step out of the shower. The culprit? How you towel dry it. Most of us instinctively grab...

Shop the starter kit: Air drying sounds simple enough: wash your hair, step away from the hairdryer and let nature do its thing. In reality? Without a little intervention, you can end up with flat...

Shop the volume kit: If you've spent any time scrolling TikTok or peeking backstage at fashion week, you've probably noticed one beauty tool making a very glamorous return: hair rollers. Once reserved for your mum's...

There's a version of holiday hair that lives in your imagination – effortless, sun-kissed, somehow better than it ever looks at home. Then there's the reality: humidity, chlorine, a suitcase with no room for your...

We've heard every frizz myth going. Avoid humidity. Sleep on silk. Never brush. And while some of that holds up, most of the advice out there misses the real culprits entirely. So we asked our...

There are tools you use, and then there are tools you can't work without. For Luke Hersheson, a great pair of straighteners has always fallen firmly into the second category. "Whether I'm working on a...

When Luke worked with Karlie Kloss recently, he built her look from the ground up: a little extra hair added for fullness, then a blow-dry using  The Great Hairdryer and a medium round brush to...