Hair Stories

Shop the starter kit: Air drying sounds simple enough: wash your hair, step away from the hairdryer and let nature do its thing. In reality? Without a little intervention, you can end up with flat...

Shop the volume kit: If you've spent any time scrolling TikTok or peeking backstage at fashion week, you've probably noticed one beauty tool making a very glamorous return: hair rollers. Once reserved for your mum's...

There's a version of holiday hair that lives in your imagination – effortless, sun-kissed, somehow better than it ever looks at home. Then there's the reality: humidity, chlorine, a suitcase with no room for your...

We've heard every frizz myth going. Avoid humidity. Sleep on silk. Never brush. And while some of that holds up, most of the advice out there misses the real culprits entirely. So we asked our...

There are tools you use, and then there are tools you can't work without. For Luke Hersheson, a great pair of straighteners has always fallen firmly into the second category. "Whether I'm working on a...

When Luke worked with Karlie Kloss recently, he built her look from the ground up: a little extra hair added for fullness, then a blow-dry using  The Great Hairdryer and a medium round brush to...

A myth worth dismantling? That thinner hair means fewer options. In reality, the right cut doesn't just work with your hair, it transforms it. After 50, when texture and density naturally begin to decline, the...

There’s an art to doing nothing – and when it comes to your hair, learning to let go and allow it to do its thing can be truly transformative. We’ve always believed that great hair...

There's a reason clients keep coming back to Nata. Whether she's crafting a choppy micro-fringe or cutting soft, face-framing layers that seem to move on their own, her work has a quality that's hard to...