Most people assume dull hair is about colour fade, product build-up or using the wrong shampoo. Actually, there’s a much more common culprit: each strand's inability to reflect light.
Shine isn’t a product you layer on top. It’s the result of a smooth, even surface that allows light to bounce cleanly off the hair. When strands are roughened – by heat, friction, over-washing or pollution – they scatter light instead of reflecting it. The result: hair that looks matte, flat and tired, no matter how many serums you apply.
The good news? Restoring shine is remarkably simple once you focus on surface health, not surface gloss.
Hair that’s over-cleansed becomes porous and dull. Switch to a gentle, restorative wash routine and avoid stripping shampoos. Your goal is clean hair with its natural softness intact.
Shine comes from a sealed cuticle. That’s why we always prep damp hair with Almost Everything Cream. It hydrates, reduces frizz and creates a smooth, light-reflecting finish – without heaviness.
Many “shine” products flatten the hair, making it look coated rather than glossy. Instead, use Zhoosh Foam at the roots for lift; height allows more light to hit the hair from different angles, instantly creating the illusion of more shine.
Over-brushing or rough towel-drying lifts the cuticle and diffuses light. Use a microfibre towel, then blow-dry in downward motions to encourage smoothness. A quick cool-blast at the end seals the deal.
If you want a final hit of polish, choose flexible hold products that enhance reflection rather than leave a visible coating.
