Hair Stories

We've heard every frizz myth going. Avoid humidity. Sleep on silk. Never brush. And while some of that holds up, most of the advice out there misses the real culprits entirely. So we asked our...

There are tools you use, and then there are tools you can't work without. For Luke Hersheson, a great pair of straighteners has always fallen firmly into the second category. "Whether I'm working on a...

After years of blunt bobs and the reign of the one-length lob, hair has gotten its mojo back – and with it, layers have made a confident return. Looking back to the era of Rachel...

Jackie used to lose far too much time battling frizzy hair – so when she tried our new Great Iron, discovering her styling time had halved felt like a bit of a revelation. "It's quicker...

Your straighteners are working a lot harder than you think. Or at least, they could be. Most of us reach for them on autopilot – same technique, same result, every time. But straightening irons –...

If your morning routine involves more rigorous hair styling than you'd like to admit, The Great Iron was made for you. Here are five reasons it could just become your most-used tool. View this post...

When Luke worked with Karlie Kloss recently, he built her look from the ground up: a little extra hair added for fullness, then a blow-dry using  The Great Hairdryer and a medium round brush to...

A myth worth dismantling? That thinner hair means fewer options. In reality, the right cut doesn't just work with your hair, it transforms it. After 50, when texture and density naturally begin to decline, the...

There’s an art to doing nothing – and when it comes to your hair, learning to let go and allow it to do its thing can be truly transformative. We’ve always believed that great hair...