Hair Stories

There’s a new blonde in town – and it’s the answer for anyone craving something softer, more natural, and effortlessly wearable. Meet Barn Girl Blonde: a muted, sandy shade with a softly blended root and...

If you’re yet to switch on Love Story – the retelling of John F. Kennedy Jr. and Caroline Bessette Kennedy’s, well, love story – consider this your sign. The storyline may be undeniably juicy, but...

Heat styling tools can deliver instant results, but the constant use of blow-dryers, curling irons and straighteners can take a toll on your hair over time. The good news? You don’t need heat to achieve...

When Maya Rudolph arrived with Luke to get ready ahead of the BAFTAs a few weeks ago, they decided on a minimal yet polished style that nodded to the clean, pared-back glamour of the ’90s....

Paris Fashion Week always delivers its fair share of beauty moments, but this season the hair was especially good. From curly bixies to brand new bobs, the front row proved that great hair can transform...

When Keira Knightley stepped out at the recent Erdem show during London Fashion Week, she debuted a sublime bob that perfectly balanced ease and elegance. Created by our founder Luke, the cut feels lived-in and...

If spring has you craving something lighter and fresher, maybe it’s time to take the plunge with a shorter cut.  Think of this as your sign to go that little bit shorter this season. From...

Our top tip to transform the look and feel of curly hair? Set the curl structure before you touch it. A technique often called “hover diffusing,” it changes the way curls are dried – dramatically...

There’s nothing quite like that fresh-from-the-salon bounce – glossy, smooth and full of movement. While stylists make it look effortless, recreating a blowout at home is far simpler than it seems. With the right prep,...