Hair Stories

Your straighteners are working a lot harder than you think. Or at least, they could be. Most of us reach for them on autopilot – same technique, same result, every time. But straightening irons –...

If your morning routine involves more rigorous hair styling than you'd like to admit, The Great Iron was made for you. Here are five reasons it could just become your most-used tool. View this post...

When Luke worked with Karlie Kloss recently, he built her look from the ground up: a little extra hair added for fullness, then a blow-dry using  The Great Hairdryer and a medium round brush to...

A myth worth dismantling? That thinner hair means fewer options. In reality, the right cut doesn't just work with your hair, it transforms it. After 50, when texture and density naturally begin to decline, the...

There’s an art to doing nothing – and when it comes to your hair, learning to let go and allow it to do its thing can be truly transformative. We’ve always believed that great hair...

There's a reason clients keep coming back to Nata. Whether she's crafting a choppy micro-fringe or cutting soft, face-framing layers that seem to move on their own, her work has a quality that's hard to...

There's a certain confidence that comes with embracing your natural hair colour. It's low maintenance, it grows out beautifully and there's something cool about wearing what you were born with. But natural doesn't always mean...

There's something about the shift into warmer weather that makes us look at our hair differently. Suddenly the cut you've had for months – maybe longer – feels a little flat or predictable. The good...

With '90s Jennifer Aniston, Bella Hadid and Charlotte York on the moodboard, Amanda knew exactly the feeling she was after – even if she couldn't quite put it into words. Soft, long layers with incredible...