Whether your hair is platinum blonde or features a few buttery highlights throughout, bleach is used to create these lighter tones. A chemical reaction (oxidation) opens the hair cuticle and strips the pigment from each strand, and when the cuticle is raised like this, it becomes harder for the hair to hold on to moisture. The result, as many bleach users will attest, is dry, brittle and porous hair that often breaks or succumbs to split ends.
So how to look after it?
A wave of clever haircare formulas can help reinforce weak hair bonds – so look for brands like Olaplex and K18 to strengthen the hair.
Hydration is a number one priority when you’ve bleached your hair. Alongside a sulphate-free shampoo and conditioner with moisturising benefits, try a deep conditioning treatment each week to strengthen and repair. The Hershesons Almost Everything Cream is brilliant used as a mask to add moisture, plus you can use it during the day as well. Think of it like the ultimate day and night cream for your locks.
Heat can further damage the hair, and dry it out, plus it can also impact the colour too. Try and avoid using tools like curling irons, straighteners and even hair dryers, and experiment with air drying instead. Our Air Dry Spray gives you the texture that dreams were made of, and all you need to do is mist and scrunch it into the hair.
Aim to visit your stylist every six to eight weeks to ensure your ends are healthy and free of damage. Micro-trims – where your stylist “dusts” the areas that need it – are a good idea if your goal is to promote length.
If you’ve got a scalp that can deal with less frequent shampoos, then try and wash your hair less. This can help the hair retain moisture and allows your natural oils to do their nourishing thing on your locks.
