5 top hair trends


No matter what your hair type or whether you’re looking for a small tweak or a bigger transformation, switching up your look is one sure way to shrug off an old year and head confidently into the new. 

So, whether you love bobs, can’t bear to part with your long hair, want to reduce your styling time or take the plunge and finally get some curtain bangs, Luke Hersheson has rounded up his top 5 hair trends for 2023.



After years of tousled bobs and easy~breezy down styles, Luke is hailing the return of top knots, ballet buns and slightly ornate up~dos with Japanese influences (see Lily James, Rosie Huntington~Whitelely, actress Taylor Russell and model Jordan Grant). The key? A slick, pulled ~back finish that lifts your face, accentuates your cheekbones and adds decorative, almost origami~style details at the back. Simply use a generous pump of Almost Everything Cream to beat frizz and keep those sides in place.




Think short, sharp and square. This year, lose the excess layers and let your bob shine with a new graphic shape. This cut comes with plenty of built~in shape, so requires only minimal styling, yet exudes maximum confidence. Top tip: smooth your hair with Almost Everything Cream, then create effortless face~framing shape with our Great Hair Clips. Rubbing some Zhoosh Foam into the crown will add lift if your hair is on the finer side or tends to fall flat. If blunt and square really isn’t your thing, you can always find your perfect bob in our ultimate bob glossary.




According to Luke, the unapologetic power blowout is back with a vengeance this year. Think less beachy/tousled/don’t care and more long, luxe blow dries with maximum movement. The good news is, that even if you’re a blow dry novice, all you need do is arm yourself with Zhoosh Foam, a Pro Blow Dry Brush and The Great Hairdryer, then follow this masterclass on achieving the 90s Power Blow Dry, and you’ll be set for the year ahead.


4. 70s BANGS

It was only recently that we were saying there’s a curtain bang for everyone. However, if you want your fringe to be on~trend and on point this year, pick 70s bangs. From fuller, Stevie Nicks~style fringes to longer, more grown~out styles, your bangs should look effortless, blend seamlessly with your cut and work with your face to accentuate your eyes. Luckily, our stylists are masters in teasing out the nuances that make 70s bangs just right for you.



The Marmite of hair styles is back ~ but this time, feels fresher and more wearable. With slight 90s vibes (like pretty much everything right now), the Modern Mullet comes with long layers, flicked~out ends and bags of natural shape that make it one of the most low maintenance looks to style.