Dirty Blonde Is Back – Here's How To Wear It Now

Dirty Blonde Is Back – Here's How To Wear It Now

From Sienna Miller to Jessica Alba, Jennifer Aniston to Kate Moss, dirty blonde was one of the defining hair colour trends of the late '90s and early noughties. And for good reason. Universally flattering, it can be tailored to a range of natural hair colours while delivering an effortless, lived-in finish so many A-listers coveted at the time.

 

 

It's hardly surprising that it's making a triumphant return this year. Today's take on dirty blonde is all about dimension: darker roots, softly golden balayage and ribbons of wheat, ash and light brown tones woven through the hair to create depth and movement. It's a welcome shift away from brighter, icier blondes, which demand far more upkeep – and, inevitably, more time in the salon. If you're starting with a naturally mousey or dark blonde base, it's also one of the lowest-maintenance colour choices you can make. There are, however, a few secrets to getting it right.

 



Embrace your roots 

Rather than disguising regrowth, ask your colourist to create a soft shadow root that blends seamlessly into the lighter lengths. It adds instant dimension while giving the colour an undone, effortlessly cool feel that defines dirty blonde.

The second essential is delicate, hand-painted babylights placed irregularly throughout the hair to catch the light naturally. The effect should feel sun-kissed rather than highlighted – subtle, soft and never overly polished.





Styling is just as important

While poker-straight hair was synonymous with the noughties, today's version feels a little more relaxed. Use your straighteners to smooth the hair and refine the ends, then add a few soft bends through the mid-lengths for an understated, slightly grungy finish.

Our Great Iron makes it effortless, with 3 heat settings to suit every hair type and styling need, while delivering sleek results in a single pass. Finish with a small amount of Almost Everything Cream to separate the ends and add lived-in texture, and you've mastered the modern take on noughties dirty blonde.