The easy hair trick that’s perfect for longer hair

Yes, the bob is cool, but if you’re someone who has longer hair, then it pays to have some styling tricks in your back pocket to keep things interesting in the styling department. The most popular look to try right now is the half-up, half-down hairstyle, searches for which are up 115% on Google right now. It’s the perfect look for party season and beyond, and couldn’t be easier to achieve.

The beauty of the half ponytail is that its versatile. It looks effortless and cool, without being too done. And it’s a great way to keep hair off your face and lend some detail to your look, without having to fuss with a full-on up-do.

A favourite on red carpets, everyone from Rosie Huntington-Whiteley and Yara Shahidi to Dakota Johnson, Sarah Jessica Parker and Hailey Bieber have showed off the half-up ponytail, whether worn high on their heads or low, knotted or secured with an accessory – and you don’t even need a professional to do it for you.

“The key to making it work is ensuring hair is really sleek, polished and in really good condition,” Luke says. “It feels girly and chic, so I always recommend securing it with some grosgrain, silk or satin ribbon – or even some neoprene.”

To create an easy day-to-day half-ponytail, a ’90s claw clip is an easy – and chic – way to grip hair up, while for evening looks, you might also consider securing with a bejewelled barrette for extra dazzle. You can also play around with the look, whether that’s knotting the half ponytail or incorporating into a messy plait.