5 Blow-Dry Tricks That Make Your Style Last Longer
There’s nothing more annoying than spending time on a blow-dry, only for it to have fallen flat, frizzed up or lost its shape by lunchtime. The good news? A few small changes to how you dry your hair can make a big difference to how long it lasts
Start wetter than you think
If you want to create proper shape, don’t leave your hair to air-dry for too long before getting involved. Once hair starts drying in its natural position, it becomes harder to persuade it otherwise. Rough-dry first to remove excess moisture, then start styling while there’s still enough water in the hair to reset its shape.
A powerful dryer makes this bit much quicker. The Great Hairdryer dries hair super quickly without being too heavy or unwieldy in the hand – particularly useful when you want your style to last.
Get the roots right first
A good blow-dry starts at the root. If you want volume, lift the hair away from the scalp as you dry rather than directing the dryer straight down. For extra oomph, try drying the roots in the opposite direction to where you eventually want them to sit, then flip them back into place. Even better, add some Zhoosh before you do this for extra grit and hold.
Use tension
The difference between simply drying your hair and actually blow-drying it? Tension. Keep the hair taut around your brush (our Blow-Dry Brush is incredible) and direct the airflow down the hair shaft as you move from root to tip. This helps smooth the cuticle, creating a shinier, more polished finish that’s less likely to frizz the second you step outside.
The Great Hairdryer’s concentrated airflow makes it easier to work section by section, rather than blowing the rest of the hair around while you’re trying to smooth one bit. Keep the nozzle pointing downwards and follow your brush through the lengths.
Let it cool
This is the bit everyone skips. Heat creates the shape, but cooling is what helps set it. Once you’ve finished each section, use the cool setting on your dryer or leave the hair wrapped around your brush for a few seconds before releasing it. If you’re after serious bounce, wrap each warm section around a Self Grip Roller and leave it to cool completely while you finish the rest of your hair.
Don’t keep touching it
Once you’ve done all that hard work, leave your hair alone. Constantly running your hands through it transfers oils from your fingers onto the hair and encourages carefully created volume to collapse. The less you fiddle, the longer your blow-dry will stay looking like a blow-dry.



