The Bob Everyone’s Asking For This Autumn

On the hunt for a new bob? The soft bob is autumn’s most in-demand haircut, offering effortless, airy movement and an undone finish that feels incredibly cool right now.
While ultra-sharp, geometric bobs always have their place, the soft bob is a universally flattering style that seems to work on just about everyone. It frames the face without looking too done and can be worn at varying lengths, whether chin-skimming or at the collarbone.
Defined by its (yes) softness and feathered ends, it enhances hair texture and adds lightweight movement – if you like a French aesthetic, it’s one for you.
How to wear it now? Skip the straighteners and work on bringing out your hair’s natural waves or curls. Mist our Air Dry Spray through the hair, then twist and scrunch different sections. On second day hair, boost texture with our Zhoosh Foam and a tiny amount of Almost Everything Cream to help define waves.
The result? A bob that’s soft, swingy, and endlessly wearable – the hairstyle equivalent of your favourite white shirt.