As the autumn months roll in – not quite yet, but soon – many of us seek out new ways to refresh our look. It’s in the cooler months where we turn to darker shades, swapping out honeyed sunkissed highlights for hues that are not only deeper but warmer too. One of the most in-demand colours for autumn 2024? Russet, a red-brown shade which works on most skin tones.

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Taking the copper trend that has been so popular during past years to darker, warmer heights, russet is more versatile than it sounds. Emma Stone, Julianne Moore, Rihanna, Zendaya, Bryce Dallas Howard, Julia Roberts and Lana Del Rey have all showcased their own takes on the trend in the past, and the shade is popular in salon, especially towards the end of the year.

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The secret to pulling this colour off is to ensure that the colour is dimensional, but not highlighted – it’s always worth taking reference images to your colourist to ensure you get the look you desire. At Hershesons, our pro colourists will be able to advise on what will look best against your skin tone and on your hair type, so make sure you ask them.

And for incredible shine – another must for nailing the look – make sure you’re prepping the hair with our Almost Everything Cream when it’s damp. After blow drying – this colour looks good when styled into a bouncy blow dry – apply some more to define, add shine and smooth flyaways.

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Russet brown heroes: