Big News! Our New Blow Dry Bar Has Arrived

We’ve just opened the doors to our brand new Blow Dry Bar at Selfridges, Oxford Street – and we can’t wait to welcome you in.

You’ll find us on the ground floor of in a sleek space dressed in our signature Hershesons blue. Think: great lighting, great vibes and of course – great hair, guaranteed.

Our new Selfridges spot is designed to make your life much easier. Pop in for a 30-45 minute express appointment from our curated style menu, and leave looking like the best version of you – effortlessly polished and confident.

Here’s what Luke Hersheson, says about it:

“The blow dry bar has always been about what I call ‘considered maintenance’ – an affordable luxury for busy women who want easy, effortless hair.

This new space captures the relaxed, welcoming vibe of our other salons, but with a more intimate, luxurious feel – right in the heart of Selfridges.”

You’ll also find the full Hershesons retail range here for the very first time in-store – including our bestsellers like Almost Everything Cream and the Air Dry Spray with UV protection.

So whether you’re shopping, heading out, or just fancy treating yourself, come and see us at Selfridges for a blow dry that fits perfectly into your day.

Book here.