The_Starter_Kit.gif

Meet The Starter Kit


Your complete hair solution in one kit. This collection brings together our three hero products, each designed to tackle different hair needs while keeping your routine simple and effective. No complicated steps or product overload – just the essentials for Great Hair, any way you want it.

Inside you'll find Zhoosh Foam for instant volume, root lift and texture; Almost Everything Cream to smooth frizz, define curls and add shine; and Air Dry Spray to enhance your natural texture with UV protection.

Use them individually based on your hair's daily needs or combine them for specific looks – the choice is yours. This versatile trio gives you endless styling possibilities without cluttering your bathroom shelf, perfectly embodying our philosophy that great hair doesn't require loads of products or complicated routines.

What’s inside


Annick_S06_2_1.png

How to use The Starter Kit



To smooth frizz and define curls:

Apply Almost Everything Cream to damp hair for smoothness and hold


To enhance your natural texture:

Mist with Air Dry Spray to enhance your natural shape and add definition


For instant volume, root lift and texture:

Work a plum-sized amount of Zhoosh through roots, mid-lengths and ends, then follow your usual drying process.


★★★★★

Great products

So I’ve washed my hair… used almost everything cream to add condition and prep for styling… used zoosh for more hold and protection before blow drying or maybe I’ll just leave my hair with a bit of curl today and use the air dry spray instead. Once air dried I’ll just revisit the almost everything cream to give a bit of definition and calm any strays. Result great hair 🥰

A B.

Verified Buyer

Salon_Image_from_AEC_Template.png

We’re not just another hair brand.


We’ve led the way in hair innovation for over 40 years. From our game-changing London salons to fashion week and the A-list red carpet — we know what great hair really needs.

Our products are different because we are. No fluff. No filler. Just formulas that actually work.


First_Salon.png

1992 – First salon

Award_Winning_Stylists.png

Award-winning stylists

Backstage_at_fashion_week.png

Backstage at Fashion Week

Red_carpet_hair.png

Red carpet hair

Innovation_product_range_aaebb144-5a7c-435a-97b7-75a46320bc64.png

Innovation-led product range

WhatsApp_Image_May_30_2025.jpg

Sustainable beauty

We let our reviews speak for themselves


Great Stuff

Really pleased with all these products. Given my hair a complete new look. Very happy

Susan T.

Verified Buyer

Recommended!

Wanted to try the almost everything cream but when I saw the starter kit thought it was a good opportunity to try the other products too! I’ve used the almost everything cream regularly and tried the foam once, still to try the air dry but if the other products are anything to go by then I’ll be very pleased!

Lisa E.

Verified Buyer

Wow

I’m so thrilled with these products, especially the zhoosh foam and cream. I’ve got such fine hair but this doesn’t weigh it down, I get a better lift for volume and the cream smooths the flyaway hair.

I do like the air dry spray but with troublesome arthritic fingers I would love it to be in an aerosol spray can ! I wouldn’t use anything else for my hair now

Valerie H.

Verified Buyer

Great products!

I have a sensitive scalp, so I was hesitant to try new hair products—but I’m so glad I did. These have been gentle and caused no irritation at all. The formulas are lightweight, so they don’t weigh my hair down or leave it feeling greasy or flat. Instead, my hair feels soft, looks healthy, and smells absolutely amazing!

Aleksandra P.

Verified Buyer

average rating 4.9 out of 5
Based on 3842 reviews
  • 5 Stars
    3476 Reviews
  • 4 Stars
    329 Reviews
  • 3 Stars
    28 Reviews
  • 2 Stars
    4 Reviews
  • 1 Star
    5 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
3842 Reviews
Reviewed by Nicola G.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

A gamechanger!!

I read a review about this product and they raved about it, but I thought ah they rave about everything .... but then I tried it and can totally see why - its easy to spray, smells amazing and you do not need to do anything to get great looking hair.

My hair is not curly its wavy but can easily go frizzy, it feels great with this but usual products make it sticky and weighed down - this is my go to product from now on and I am enjoying being beach wavy rather than thinking I need to straighten - love it!

Loading...
Was this helpful?
Reviewed by Nicola G.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Love this!!

Great product - you hardly need any and it does the job perfectly!

Loading...
Was this helpful?
Reviewed by Liz H.
Verified Buyer
The Starter Kit
Reviewing
The Starter Kit
I recommend this product
Rated 5 out of 5
Review posted

Cream

the almost everything cream feels very nourishing

Loading...
Was this helpful?
Reviewed by Danielle M.
Verified Buyer
I recommend this product
Rated 4 out of 5
Review posted

Great product, shame they changed the packaging

Love the Almost Everything cream for my wavy hair, as also a heat protectant. Smells great as well, but I wish they hadn't changed the packaging as it is the sane price but for a smaller amount.

Loading...
Was this helpful?
Reviewed by Anji L.
Verified Buyer
The Starter Kit
Reviewing
The Starter Kit
I recommend this product
Rated 5 out of 5
Review posted

Still getting used to this

Still getting used to these products so cant be too specific at this stage but so far the AEC seems lovely & the mousse too , not really tried the airdry lotion but looking forward to giving that a go even though in the winter I always use a dryer. Im now thinking of buying the full size AEC !

Loading...
Was this helpful?