You know that drawer in your bathroom, where hair products go to die? Where creams, volumisers, texturisers and frizz fighters all swearing to perform *miracles*, with their SHOUTY CLAIMS, pseudo-science and souped-up packaging, lie half-empty. Mocking you every time you catch their eye.
A new, no BS product that puts the power back in your hands. It tames strays, conditions, defines curls, smooths frizz, primes your hair for styling, adds texture, boosts shine and makes a brilliant mask. It’ll even answer your emails and tidy the house for you*.
*Just kidding. You know how we feel about *miracles*
IT WORKS ON:
✔ Curly
✔ Dry
✔ Long
✔ Short
✔ Thick
✔ Fine
✔ Afro
✔ Coloured hair
✔ Hair that's damaged by heat and the sun
✔ Beards
USE IT IN 8 DIFFERENT WAYS:
⟶ Primer
⟶ Shine booster
⟶ Frizz fighter
⟶ Texturiser
⟶ Tamer
⟶ Curl definer
⟶ Conditioner
⟶ Mask
Put simply, it does the job you need – no matter what your hair type, age or vibe. Which is why we take it wherever we go. And why we called it Almost Everything Cream.
AWARDS AND ACCOLADES:
⟶ Marie Claire Awards Winner: Best New Hair Product
⟶ Tatler Awards Winner: Best Multitasker
⟶ The Sunday Times Style Beauty Awards Nominee: Best Styling Product
⟶ Vogue Beauty Awards Nominee: Best Styling Product
⟶ SheerLuxe Beauty Awards Nominee: Best Styling Product
⟶ Harper's Bazaar Best Finishing Cream
⟶ The Sunday Times Style 49 Best Hair Products of all Time
⟶ The Times Magazine 50 Best Hair Products
LET'S TALK INGREDIENTS:
There’s a simple reason why AEC (as it's affectionately known), is able to juggle so many things: its ingredients have been specially selected by our stylists, to deliver the results you need.
☻ Acetylated lanolin alcohol and behentrimonium chloride carry super anti-static powers and boost the condition of your hair.
☻ Meanwhile, simmondsia chinesis seed oil and cetyl acetate add a masking affect, to hydrate and smooth your lengths.
☻ Panthenol (vitamin B5) improves hair’s elasticity, making it less prone to breakage, while glycerine locks in vital moisture.
☻ Finally, hydrolized wheat protein (what great skincare refers to as phyto peptides), adds a lasting dose of hydration, then throws volume and shine in as part of the deal.
Cruelty Free International
Hershesons believes that beauty should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
Almost Everything Cream is approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
FULL INGREDIENTS LIST
AQUA, CETYL ACETATE, CETEARYL ALCOHOL, MYRISTYL ALCOHOL, ISOPROPYL PALMITATE, CORN STARCH MODIFIED, LANOLIN CERA, ISOPROPYL MYRISTATE, GLYCERYL STEARATE, PEG-100 STEARATE, COCOS NUCIFERA OIL, GLYCERIN, PARFUM, BEHENTRIMONIUM CHLORIDE, HYDROLYZED WHEAT PROTEIN, PANTHENOL, SIMMONDSIA CHINENSIS SEED OIL, DMDM HYDANTOIN, ACETYLATED LANOLIN ALCOHOL, ISOPROPYL ALCOHOL, DISODIUM EDTA, SODIUM HYDROXIDE, BUTYLENE GLYCOL, IODOPROPYNYL BUTYLCARBAMATE, CI 19140, CI 15985, LIMONENE, LINALOOL, HYDROXYCITRONELLAL.
IT SMELLS INCREDIBLE:
We like our hair products to smell as great as they act. Which is why we blended a warm, woody cedarwood base with fresh green violet leaf absolute and a hint of fruit-floral marigold oil, to make AEC totally addictive.
And because we know you care about the world as well as your hair, it’s also cruelty-free and comes in sustainable packaging 💙
Great
I have loved using this-- my mom and sister tried some, and they took my bottles-- so this is getting subscribed to! My mom and sister have curly hair, and mom's asked me to set up a subscription for her-- that's how good it is
Sorts out my ultra static hair a treat
I’ve used this product as a primer the most, and it really does change the way my hair is: sleeker, shiner and almost smells terrific. I wouldn’t be without this now.
Perfect for my hair which is a bit wavy and get get pretty dry- really good for frizz.
