You haven't been doing it wrong. The tool has been wrong.
Here are five reasons The Great Hairdryer is different
Hershesons · London · Est. 1990
After 30 years of styling Vogue
covers, our stylists decided there had to be an easier way to dry hair.
Most hairdryers are built by engineers, not hairdressers. So in 2020, we stopped waiting and made our own.
The Great Hairdryer is just 294g, delivers true salon power, and is the tool our stylists use on every client—no exceptions.
Testimonials
01
It weighs less than a can of Coke.
At 294g, The Great Hairdryer is 57% lighter than the Dyson Supersonic and less than a fifth the weight of the GHD Air.
Your arm aches because consumer hairdryers were never designed for the women using them. This one was.
Brilliant product!
I've tried everything to help my very straight soft hair to hold a curl. This is the only thing that works.
It's doesn't feel crunchy or heavy. It's light and smells lovely.
Alexa K.
Happy customer
02
It was built by hairdressers, not engineers.
Hershesons has been blow-drying clients in Mayfair for over 30 years — Vogue covers, royal events, Victoria Beckham.
The Great Hairdryer wasn't designed in a lab. It was designed on the salon floor, by stylists who were tired of breaking their wrists.
Brilliant product!
I've tried everything to help my very straight soft hair to hold a curl. This is the only thing that works.
It's doesn't feel crunchy or heavy. It's light and smells lovely.
Alexa K.
Happy customer
03
It delivers salon power without salon heat damage.
Smart Heat Control sensors regulate temperature continuously, keeping the dryer below the cuticle-damaging threshold. More airflow.
Lower heat. The Venturi Effect amplifies air pressure without a bigger, heavier motor. Your hair dries faster and finishes shinier.
Brilliant product!
I've tried everything to help my very straight soft hair to hold a curl. This is the only thing that works.
It's doesn't feel crunchy or heavy. It's light and smells lovely.
Alexa K.
Happy customer
04
It will actually last.
The graveyard drawer of dead Dysons and Babyliss dryers is a real thing. We know because our clients told us.
The Great Hairdryer is built to salon-grade durability standards — the same standards that mean our tools survive eight clients a day, five days a week. It comes with a full warranty and is built to be repaired, not replaced.
Brilliant product!
I've tried everything to help my very straight soft hair to hold a curl. This is the only thing that works.
It's doesn't feel crunchy or heavy. It's light and smells lovely.
Alexa K.
Happy customer
05
It is for you, specifically.
Whether your hair is thick and frizzy, fine and flat, or somewhere in between — whether your arms ache by minute twelve or you just want a morning that doesn't fight you — The Great Hairdryer was built around the real women who sit in our chairs.
Not a marketing brief. Not a spec sheet. You.
Brilliant product!
I've tried everything to help my very straight soft hair to hold a curl. This is the only thing that works.
It's doesn't feel crunchy or heavy. It's light and smells lovely.
Alexa K.
Happy customer
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Order today and get free UK shipping — plus a 30-day no-quibble return if it's not the best product you've ever used. Choose your edition below.
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