Why we made it


We promised we'd never make a hairdryer unless we believed it was the best in the world. Trust me, we tried every high-end dryer on the market in our salons.

We watched our stylists go home with sore wrists. We were fed up with how loud they were. And we were tired of watching brilliant blow-dries fall apart by lunchtime because the dryer wasn't strong enough to hold the style.

So we built our own. For the salons first. Our team uses it every day. The blow-dry is the most important stage of our styling routine. It has to be right. Light enough to control.

Quiet enough to talk over. Strong enough to give the same finish, every time. It's the dryer we wished existed. We've stopped looking.


— Luke Hersheson

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Meet The Great Hairdryer


Heavy, loud, and never quite holding the style. That's most dryers.

This one is the opposite. Light in the hand, quiet enough to talk over, and built so the blow-dry you do at home is the one our stylists do on you. The same result, every wash day.

  • Salon-quality results at home. The smooth, frizz-free blow-dry you'd leave the salon with, done at your own home.

  • Lightweight and quiet. Light enough to hold through a full blow-dry without your arm giving out. Quiet enough to hear yourself think.

  • Heat that holds. It holds a steady temperature instead of spiking, and the thermal heat sets the style so it's still there after the dryer goes off.

  • Smoother as it dries. It smooths the hair while it dries, so you finish glossier and calmer, not frizzier.

Meet the Smart Mat


Put the dryer down and it stops. Pick it up and it starts.

No reaching for a button mid-blow-dry, no dryer roaring on the counter while you section your hair.

It’s the kind of small thing you stop noticing, because it just works.

What it does

At a glance — what it actually does for you.

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Holds the style.

Thermal heat sets the blow-dry so it's still there after the dryer goes off.

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Smart Mat.

Put it down, it pauses. Pick it up, it resumes.

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Just 294g.

Light enough to hold for the whole blow-dry, not just the first few minutes.

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Long cable.

A professional 2.5m cable, room to reach the back of your head.

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Quiet.

Powerful, without the racket. Quiet enough to talk over at 6am.

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 Salon-built.

The dryer our stylists use on every chair, every day.

Hershesons at home

I Switched from a Dyson


Bye bye Dyson

Absolutely 100% better than the Dyson... feather-light, easy to move around and dries super quickly. If you are debating whether to get the Dyson supersonic or this one, get this one, for sure!

Giovanna S.

Verified Buyer

The best hairdryer

Ive had a Dyson and a shark dryer. This knocks them right out the park. It’s gentle on my fine coloured hair and it’s fast and powerful.

J g.

Verified Buyer

Lightweight hairdryer

I bought this because I have a bad shoulder and my Dyson was too heavy. What a revelation! It's easy to use, so light I can lift and hold it above my head.

Sue C.

Verified Buyer

Best hairdryer ever!

Love it. I’m useless at blow drying my shoulder length thick but it was a breeze. It dried my hair much quicker than normal, there was no frizz and my arm didn’t start aching, which it normally does. Needless to say after one use I’ve already given away my Dyson airwrap!

I recommend this product

Dawn K.

Verified Buyer

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What actually changes

It suits every hair type. The more important thing is what changes for you. You start wash day with both arms. Your blow-dry holds the style until the next wash. The cream and the foam (sold separately, used together) do the rest.

WHAT YOU GET BACK:

  • A blow-dry that holds the style until you wash it out
  • Both arms intact at the end of it
  • Frizz that doesn't come back four hours later
  • More shine and smoothness, every time, not occasionally

THE FINER DETAILS:

  • Two-year guarantee.
  • Two concentrator nozzles and a diffuser included.
  • Auto-clean function and a standard UK plug.
  • The Smart Mat, for hands-free pauses.

THE TECHY BIT

  • Weight.  294g, lighter than a can of cola.
  • Power. 2000w
  • Settings.  Four heat settings, three speeds, a cool shot and a 30-second turbo boost.
  • Noise.  Quiet for its power.
  • Cable.  A professional 2.5m cable.

WORKS ON:



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Whats Inside The Box


Smoothing nozzle

for everyday drying and smoothing.

Precision nozzle

a concentrated airflow for precise styling.

Diffuser

to dry curls with bounce, not frizz.

Smart Mat

the auto-pause mat.

Travel Cube

a padded case in our signature blue.

Care kit 

cleaning brush, cloth and nine replacement filters.

Frequently Asked Questions


We let our reviews speak for themselves


Fabulous Hairdryer

The description "The Great Hairdryer" is very apt as it is a great hairdryer! It is so light and I love that there are so many extras included.

Maureen M.

Verified Buyer

Great lightweight hairdryer

Love the various settings and attachments. I've enhanced my natural wavy hair with the diffuser and I've had a good result with the wide nozzle to get a smooth finish.

Abby W.

Verified Buyer

Super light and quick drying time


This dryer lives up to the reviews. It really is quick to dry and style my fine hair and I only needed the low heat setting so kinder on my hair too.

HELEN J.

Verified Buyer

Fantastic

So different to my previous cheap and cheerful high street hairdryers. Dries hair quickly even without feeling that hot. Super effective, lightweight and quiet (in a high pitched way).

Camilla B.

Verified Buyer

average rating 5.0 out of 5
Based on 212 reviews
  • 5 Stars
    205 Reviews
  • 4 Stars
    7 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
100% of reviewers would recommend this product to a friend
212 Reviews
Reviewed by Louise H.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Beautiful hair dryer

Wow I love this hair dryer so much it’s so light it has great settings I bought Dyson and I hated it as it did not do the job! I cannot express how good this hairdryer is gets rid of the frizz and dry hair super fast.

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Reviewed by Louise N.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

It’s a Cool breeze

Recently bought this hairdryer and I love it. It’s so light and the cool button really works in this heatwave.

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Reviewed by J g.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

The best hairdryer

Ive had a Dyson and a shark dryer. This knocks them right out the park. It’s gentle on my fine coloured hair and it’s fast and powerful.

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Reviewed by Andrea W.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Love it

What a fabulous item! Light, powerful with great functions. Made my hair drying so much more pleasurable. Thank you Hershesons 💙

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Reviewed by Kate R.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Fab - extravagant but worth it

Very lightweight, quality design, intuitive to use, dries hair quickly and result is shiny and bouncy. Well worth it and expect it to last. Love the case it comes in.

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We’re not just another hair brand.


We’ve led the way in hair innovation for over 40 years. From our game-changing London salons to fashion week and the A-list red carpet — we know what great hair really needs.

Our products are different because we are. No fluff. No filler. Just formulas that actually work.


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1992 – First salon

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Award-winning stylists

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Backstage at Fashion Week

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Red carpet hair

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Innovation-led product range

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Sustainable beauty