Beautiful hair dryer
Wow I love this hair dryer so much it’s so light it has great settings I bought Dyson and I hated it as it did not do the job! I cannot express how good this hairdryer is gets rid of the frizz and dry hair super fast.
Light, fast & multi-award winning hair dryer
Most premium dryers promise transformation. Most deliver tired arms, frizz back by lunchtime, and a style that's gone by three.
The Great Hairdryer was built to end that pattern. Light enough to hold for a full blow-dry. Quiet enough to talk over. Thermal heat strong enough to hold the style after you've put it down. Our blow-dry, reproduced daily, in your own hands.
We promised we'd never make a hairdryer unless we believed it was the best in the world. Trust me, we tried every high-end dryer on the market in our salons.
We watched our stylists go home with sore wrists. We were fed up with how loud they were. And we were tired of watching brilliant blow-dries fall apart by lunchtime because the dryer wasn't strong enough to hold the style.
So we built our own. For the salons first. Our team uses it every day. The blow-dry is the most important stage of our styling routine. It has to be right. Light enough to control.
Quiet enough to talk over. Strong enough to give the same finish, every time. It's the dryer we wished existed. We've stopped looking.
— Luke Hersheson
Heavy, loud, and never quite holding the style. That's most dryers.
This one is the opposite. Light in the hand, quiet enough to talk over, and built so the blow-dry you do at home is the one our stylists do on you. The same result, every wash day.
Put the dryer down and it stops. Pick it up and it starts.
No reaching for a button mid-blow-dry, no dryer roaring on the counter while you section your hair.
It’s the kind of small thing you stop noticing, because it just works.
Conde Nast Traveller Beauty Awards
Tatler Beauty Award, Best In Hair: Best Tool Award - Winner
ELLE Magazine Future of Beauty Award - Winner
At a glance — what it actually does for you.

for everyday drying and smoothing.
a concentrated airflow for precise styling.
to dry curls with bounce, not frizz.
the auto-pause mat.
a padded case in our signature blue.
cleaning brush, cloth and nine replacement filters.
The Great Hairdryer is ultra-lightweight at just 294g, quieter than standard dryers, and features Smart Heat Control and Oxy Active Technology for faster, shinier, and frizz-free results.
It includes two concentrator nozzles (96mm and 68mm), a diffuser, a padded travel cube, a cotton drawstring bag, a care kit (cleaning brush and cloth), nine replacement filters, and a Smart Pad.
The Smart Pad uses a sensor to automatically stop the dryer when it's put down and restart it when picked up, helping to prevent heat damage and save time.
It’s light enough that your arm doesn’t ache, quiet enough to talk over, and it holds a steady heat so you get the speed without roughing up your hair. The blow-dry lasts, instead of dropping by mid-afternoon.
It offers four temperature settings, three speed levels, a cool shot function, and a turbo mode that boosts airflow from 110,000 rpm to 120,000 rpm for 30 seconds.
Yes, the Great Hairdryer has persistent memory and will remember your preferred settings.
Absolutely – it is lightweight, compact, comes with a padded travel case, and operates quietly, making it ideal for travel.
Regularly clean it using the provided cleaning brush and cloth, and replace the filters as needed with the nine additional filters included.
All purchases will be sent via standard mail – shipping is free of charge on orders over £45.
Returns are accepted within 28 days of purchase.
Next Day UK Delivery is available for orders placed before 12pm Monday to Friday
Yes, on every length and texture. It’s the dryer our stylists reach for on fine hair that needs lift, thick hair that takes forever, and everything in between. Four heat settings, three speeds and a cool shot mean you set it to your hair, not the other way round.
We’ve led the way in hair innovation for over 40 years. From our game-changing London salons to fashion week and the A-list red carpet — we know what great hair really needs.
Our products are different because we are. No fluff. No filler. Just formulas that actually work.