Sock Diffuser
Transform your regular hairdryer into the ultimate texture tool. The Sock Diffuser softens airflow while maintaining heat, to replicate the look of air-drying, minus the fluff, frizz or waiting around.
Creates tousled, air-dried texture in less time
Tames static and frizz
Lightweight, universal fit
Meet The Sock Diffuser
Loved by pros, now made for everyone — The Sock Diffuser gives you that cool, air-dried finish in minutes.
Just slip it over your dryer nozzle to blunt harsh airflow, speed up drying, and enhance your natural texture without puffiness or frizz.
Why we made it.
Traditional diffusers are bulky and clunky. Blow-drying without one can leave hair fluffy, frizzy or disrupted.
The Sock Diffuser is our simple solution: a lightweight attachment that blunts the airflow but keeps the heat, so you get quicker drying and better texture – all with less effort.
“It’s my go-to when I want hair to look like it air-dried – just better, faster and with zero fluff.”
— Luke Hersheson
What It Does
How to use The Sock Diffuser
Step 1:
Slide the Sock Diffuser over the nozzle of your hairdryer
Step 2:
Use on damp hair, scrunching or lifting with your hands as you dry
Step 3:
Let it do the work: reduced puffiness, better definition, less time
We’re not just another hair brand.
We’ve led the way in hair innovation for over 40 years. From our game-changing London salons to fashion week and the A-list red carpet — we know what great hair really needs.
Our products are different because we are. No fluff. No filler. Just formulas that actually work.
1992 – First salon
Award-winning stylists
Backstage at Fashion Week
Red carpet hair
Innovation-led product range
