THE RETURN OF THE PERM
Reinvented by Hershesons
Hershesons are embracing curl power with the launch of 2 new permanent wave treatments.
THE TREND PERM: Maxi Perm
For the fashion conscious. Full-on, unapologetically big and lively curls circa Julia Roberts in Pretty Woman, early 90s supermodels and Carrie Bradshaw Series 1. Hair is wound around long, rubber rods versus traditional perm rollers – to give a loose, natural-looking big curl.
THE PROBLEM SOLVING PERM: Hair Thickening Braid Perm
Forget everything you know about perms because the braid perm is reinventing all the perm rules. Designed at Hershesons, this perm is for those (women and men) with fine, lifeless, hard-to-manage hair.
Luke Hersheson Creative Director at Hershesons advises adopting a new styling mind-set if you opt to perm. He says, “It’s super easy to style a perm but it does involve re-education. Dig out the diffuser for your hairdryer, use your fingers instead of a hairbrush and gently scrunch the hair dry. Or simply let it air dry after applying some serum.”
The Maxi Perm & Hair Thickening Braid Perm are available at Hershesons Salons priced from £150.