A great blow-dry shouldn’t disappear the minute you step outside or hit the pillow. With a few smart tweaks (and the right products), you can stretch that fresh-out-the-salon feeling for days. Here’s how:
Oil, residue and scalp build-up are the fastest blow-dry killers, so make sure you double cleanse your hair and avoid using conditioner at the roots – mid-lengths and ends only.
This is where most people go wrong. The prep step is key – if you skip it, you’ll find your blow-dry has infinitely reduced longevity. Our salon secret is Zhoosh, a dry foam which injects volume, structure and hold into the hair in seconds. Apply a golf ball-sized amount and work it into the roots until it disappears. It’s lightweight and non-crunchy – you simply can’t go wrong.
A long-lasting blow-dry is all in the root lift. Use your Pro Blow-Dry Brush, lifting hair upwards at the root and smoothing through the lengths. Always finish each section with a cool shot of air to lock the shape in place.
If you sleep on a cotton and/or linen pillowcase, chances are it’s ruining your blow-dry. If you want to extend its life, consider swapping for silk or wrap hair into a claw clip as you sleep to reduce friction on the hair.
To keep it going as long as possible, apply Zhoosh Foam each morning to reignite texture and movement – easy.
