LONDON FASHION WEEK A/W ’14: DAKS LONDON

LONDON FASHION WEEK A/W ’14: DAKS LONDON

Luke Hersheson for Daks London at BFC Courtyard Show Space, Somerset House. Daks AW14 Day one of London Fashion Week saw a quintessentially British showcase of a brand imbued in tradition and heritage. Daks treated eager onlookers to an open celebration of their 120thAnniversary, marked by prominent military precision and feminine minimalism. Tall grenadier guard hats and clean-cut tailoring were spotted in a palette of soft beige, brown and khaki, whilst eye-catching metallics filtered down the runway to juxtapose the warm caramel colours, screaming luxury. Hersh_Daks_4 Hair played on the idea of tradition, taking us back to the nineties. With small reference to the grunge era, Luke Hersheson sought similarities to the stricter styles of Helmut Lang and Calvin Klein. “It’s time to get your straightening irons out again,” says Luke, for we now recreate the meaning of straight hair, there is a fresh need for the iron. Despite the seriously sleek look, hair remained ultra feminine due to subtle style differences. For Daks, Luke explained that hair needed to be “more believable and less obvious than the straightened look from the nineties,” therefore hair was less worked and held a strong sense of ease. He wanted the overall finish to look more home-styled rather than salon polished and this was reflected through the ends of the hair. Rather than taking each section-by-section, stylists worked straightening irons swiftly through the lengths to create a less synthetic look. The overall style was well put together, finding a fine line between severity and softness. Hair was spritzed with L’oreal Professionnel Tecni Art crystal gloss shine before being swept to the side from a deep parting. Avoiding a wet or waxy finish the hair was controlled using L’oreal Professionnel Tecni Art Pli and then angled from the mid-brow towards the crown. Ends were ironed and brushed behind the shoulders without being too precious, to ensure plenty of texture was evident. Hersh_Daks_3