5 Reasons You Will Love The Great Iron

If your morning routine involves more rigorous hair styling than you'd like to admit, The Great Iron was made for you. Here are five reasons it could just become your most-used tool.

1. Fewer passes, better results

One pass with The Great Iron really does do the work of three. The floating 1.25" tourmaline titanium plates distribute heat evenly across every section, meaning less time styling and less heat on your hair – with a finish that looks like you tried harder than you did.

2. It does everything

Sharp '90s straight, soft bend, loose, modern waves: The Great Iron handles all of it, and switches between them without skipping a beat.

3. No waiting around

It heats up fast and holds its temperature consistently throughout, so there's no hovering over the mirror waiting for it to catch up. Dial in your heat on the clear display and go.

4. Your hair will thank you

Less friction, fewer passes and even heat distribution means less stress on your hair with every use. The result is a finish that looks smooth and glossy – and actually feels it too.

5. It travels as well as it performs

Lightweight, ergonomic, with a 360° swivel cord and global voltage. Whether you're at home, backstage or somewhere with a very different plug socket, The Great Iron keeps up.

Shop The Great Iron