It Works!
Hard to believe but I really found it so much easier to quick dry my hair without it turning dry and frizzy.
Some days are just made for easy hair washing and drying it, without to much work on my behalf!
Transform your regular hairdryer into the ultimate texture tool. The Sock Diffuser softens airflow while maintaining heat, to replicate the look of air-drying, minus the fluff, frizz or waiting around.
Loved by pros, now made for everyone — The Sock Diffuser gives you that cool, air-dried finish in minutes.
Just slip it over your dryer nozzle to blunt harsh airflow, speed up drying, and enhance your natural texture without puffiness or frizz.
We’ve led the way in hair innovation for over 40 years. From our game-changing London salons to fashion week and the A-list red carpet — we know what great hair really needs.
Our products are different because we are. No fluff. No filler. Just formulas that actually work.