We promised we'd never make a hairdryer unless we believed it truly was the best in the world. It's not only as light as your iPhone Max, but we find it to be 30% quicker than any dryer we've used before. Goodbye arm ache. Hello Great Hair.
To get Great Hair, you need a Great Hairdryer.
Lighter, faster and more efficient
Say goodbye to flat roots, frizz, and lifeless hair.
As experts in Great Hair with more than three decades of experience, we find that it's lighter, faster and more efficient. You don't need to take our word for it, because 97%* of professional stylists agree.
* 85 professional stylists surveyed.
Black Friday Limited Editions
When you buy our favourite dryer this week, choose between 3 limited edition sets & get our hero products for free.
Awards and Accolades
“Gratifyingly, it more than lives up to its name.”
– Hannah Coates, Beauty Editor Vogue
“It dries and smooths out my hair faster than any other hairdryer I’ve tried”
– Sarah Jossel, Beauty Director The Sunday Times Style
“ This new hair dryer will cut your morning hair routine in half”
– Hannah Coates Vogue Magazine
“This new hair dryer was road-tested on Celebs and honestly, we are blown away”
– Elle Turner Beauty Editor at GLAMOUR
“I’m lucky to have tried and tested countless hair dryers but I think this has to be my all time favourite.”
– Bridget March Bazaar's Digital Beauty Director