A great blow-dry costs £45. Here’s the maths nobody at the salon will do for you.
We run blow-dry bars. We love seeing you. But we’re hairdressers, not accountants — so let’s be honest about the numbers.
A weekly professional blow-dry runs past £2,000 a year. The dryer our stylists use to create it costs £235. Once.
This page is that calculation, done properly.
Testimonials
Tatler Beauty Award, Best In Hair: Best Tool Award - Winner
ELLE Magazine Future of Beauty Award - Winner
Conde Nast Traveller Beauty Awards
The habit costs more than the tool. Much more.
One blow-dry a week at London prices is £35–50 a visit — call it £2,000-plus a year, before the travel and the waiting.
The Great Hairdryer is £235, currently £60 under its usual price.
If it replaces even a fraction of those visits, it has paid for itself before the season changes.
Lightweight hairdryer
I bought this because I have a bad shoulder and my Dyson was too heavy. What a revelation! It's easy to use, so light I can lift and hold it above my head.
Sue C.
Verified Buyer
But cheap dryers are the expensive ones.
Here’s the trap in the middle: the £30 dryer that can’t hold a style, gets replaced every two years, and sends you back to the salon anyway.
You end up paying for both. A tool built to salon standard — the standard that survives seven hours a day on our floor — is the only version of this purchase you make once.
Exceeded expectations
Only been using for a couple of weeks now but very happy with my purchase. Hair dries much quicker and overall a better end result, not to mention no aching arm from weight of a regular hairdryer!
Lynn C.
Verified Buyer
What £235 actually buys.
The dryer our stylists use on every chair: 294g, with a steady heat that sets the style.
Plus everything in the box — two nozzles, a diffuser, the Smart Mat, a padded travel cube, a care kit and nine spare filters.
And a two-year guarantee, because we expect it to outlast the guarantee by years.
Super light and quick drying time
This dryer lives up to the reviews. It really is quick to dry and style my fine hair and I only needed the low heat setting so kinder on my hair too.
HELEN J.
Verified Buyer
The result has to match the salon’s, or the maths fails.
None of this works if the home result is second-best — which is why it matters that this isn’t a home appliance imitating a salon tool.
It is the salon tool. The same dryer, the same steady heat, the same finish our stylists produce — reproduced on your own bathroom counter, every wash day.
Absolutely. Love it!!!
Over the years I’ve bought a few high-end hair dryers. Some were good, some were great but heavy and expensive. But this one? OMG It’s perfection!
It dries my hair fast, it’s super lightweight, and easy to use. Honestly… it’s amazing. And can we talk about the color? How sleek is that?!
Swany V.
Verified Buyer
Spread it, return it, or keep it for years.
Klarna splits the cost if you’d rather not pay all at once. If it isn’t everything this page says, return it within 28 days.
And if you still book the occasional blow-dry with us afterwards — good. Come in for the ones that matter. Do the Tuesdays yourself.
High Quality
I was hesitant, purely based on the price, but this hairdryer has really been worth it. Dries so quickly, even my super thick hair. Comes with all the accessories and a lovely bag!
But my main thing is it's cleaning feature, so easy to do and gives me peace of mind that it's going to last the distance. Super easy to use!
Matthew S.
Verified Buyer
£235 once, or £45 a week forever. £60 off right now · Klarna available · 28-day returns.