For fifty years, we refused to put our name on a hairdryer.
Hershesons has done Fashion Week, the red carpet, and half of London’s great hair for over fifty years.
People asked us for a Hershesons dryer for decades. We always said no.
We promised we’d never make a hairdryer unless we believed it was the best in the world.”
— Luke Hersheson
This is what finally changed.
Testimonials
Tatler Beauty Award, Best In Hair: Best Tool Award - Winner
ELLE Magazine Future of Beauty Award - Winner
Conde Nast Traveller Beauty Awards
01
We watched our own stylists pay the price.
Trust me, we tried every high-end dryer on the market in our salons. We watched our stylists go home with sore wrists.
We were fed up with how loud they were. And we were tired of watching brilliant blow-dries fall apart by lunchtime because the dryer wasn’t strong enough to hold the style.
We kept seeing the same failures on our own team — and we ran out of patience with waiting for someone else to fix it.
Lightweight hairdryer
I bought this because I have a bad shoulder and my Dyson was too heavy. What a revelation! It's easy to use, so light I can lift and hold it above my head.
Sue C.
Verified Buyer
02
So we built it for the salon first. Not for sale.
The Great Hairdryer was built for our own chairs.
The blow-dry is the most important stage of our styling routine — it has to be right. Light enough to control all day. Quiet enough to talk over.
Strong enough to give the same finish, every time. Our team uses it every day. It’s the dryer we wished existed.
We’ve stopped looking.
— Luke Hersheson
Exceeded expectations
Only been using for a couple of weeks now but very happy with my purchase. Hair dries much quicker and overall a better end result, not to mention no aching arm from weight of a regular hairdryer!
Lynn C.
Verified Buyer
03
The result: 294 grams of forty years’ experience.
Lighter than a can of cola, with four heats, three speeds, a cool shot and a 30-second turbo boost.
A steady temperature that sets the style instead of scorching it. And the Smart Mat — put the dryer down, it pauses; pick it up, it resumes.
Every detail is an answer to something a stylist complained about.
The best hairdryer
Ive had a Dyson and a shark dryer. This knocks them right out the park. It’s gentle on my fine coloured hair and it’s fast and powerful.
J g.
Happy customer
04
The awards came. The reviews came. The name held.
Tatler Beauty Award winner. ELLE Future of Beauty winner. Condé Nast Traveller Beauty Award.
212 verified reviews, with a 5.0 average.
We put our name and forty years of reputation on this dryer — and it turns out that was the safest bet we ever made.
Absolutely. Love it!!!
Over the years I’ve bought a few high-end hair dryers. Some were good, some were great but heavy and expensive. But this one? OMG It’s perfection!
It dries my hair fast, it’s super lightweight, and easy to use. Honestly… it’s amazing. And can we talk about the color? How sleek is that?!
Swany V.
Verified Buyer
05
A promise, kept in the box.
A two-year guarantee, because we build for salon life, not shelf appeal.
Two nozzles, a diffuser, a travel cube in our signature blue, a care kit and nine spare filters — everything our stylists use, nothing they don’t.
If it ever stops being the best dryer we’ve used, we’ll stop making it.
High Quality
I was hesitant, purely based on the price, but this hairdryer has really been worth it. Dries so quickly, even my super thick hair. Comes with all the accessories and a lovely bag!
But my main thing is it's cleaning feature, so easy to do and gives me peace of mind that it's going to last the distance. Super easy to use!
Matthew S.
Verified Buyer
