Five things London stylists do differently. Number five is the one nobody talks about.
Every week someone sits in our chair and asks why their at-home blow-dry never looks like ours.
It’s rarely talent. It’s five small habits from the salon floor — four you can borrow tonight for free, and one that took us forty years to solve.
Here they all are—no gatekeeping.
Testimonials
Tatler Beauty Award, Best In Hair: Best Tool Award - Winner
ELLE Magazine Future of Beauty Award - Winner
Conde Nast Traveller Beauty Awards
01
They dry the hair almost completely before they shape it.
Watch a stylist at work and you’ll notice they rough-dry first — no brush, no shaping — until the hair is barely damp.
Trying to shape wet hair is the most common thing we see going wrong at home: it doubles the time under heat, and the style never quite sets.
In the salon, the shaping comes last — and it’s quicker for it.
Lightweight hairdryer
I bought this because I have a bad shoulder and my Dyson was too heavy. What a revelation! It's easy to use, so light I can lift and hold it above my head.
Sue C.
Verified Buyer
02
They never take on a whole head at once.
A stylist doesn’t drag a brush through half a head of hair in one go.
They work in small pieces, bottom to top, and each piece is properly dry and set before they move on. It looks slower.
It’s faster — and it’s why their wrists last the day.
Exceeded expectations
Only been using for a couple of weeks now but very happy with my purchase. Hair dries much quicker and overall a better end result, not to mention no aching arm from weight of a regular hairdryer!
Lynn C.
Verified Buyer
03
They send the air down the hair. Always.
Hair behaves like roof tiles. Push air up the strand and the surface lifts and scatters the light — that’s frizz.
A stylist keeps the nozzle on and the airflow travelling root to tip, so the hair lies flat and reflects the light instead.
That’s the gloss you’re paying for at the salon.
The best hairdryer
Ive had a Dyson and a shark dryer. This knocks them right out the park. It’s gentle on my fine coloured hair and it’s fast and powerful.
J g.
Happy customer
04
They finish with cold, not more heat.
Heat shapes; cold sets.
The cool shot isn’t a gimmick — it’s how a stylist locks in the shape they’ve just made, so the style survives the commute instead of dropping in the car.
Absolutely. Love it!!!
Over the years I’ve bought a few high-end hair dryers. Some were good, some were great but heavy and expensive. But this one? OMG It’s perfection!
It dries my hair fast, it’s super lightweight, and easy to use. Honestly… it’s amazing. And can we talk about the color? How sleek is that?!
Swany V.
Verified Buyer
05
And the one nobody talks about: the dryer itself.
Here’s the quiet truth — none of the above works with a dryer that’s too heavy to hold properly and too crude to control.
Ours weighs 294g, holds a steady temperature instead of spiking, and pauses itself when you set it down. We built it for our own salon floor.
The four free habits get you close. The tool takes you the rest of the way.
High Quality
I was hesitant, purely based on the price, but this hairdryer has really been worth it. Dries so quickly, even my super thick hair. Comes with all the accessories and a lovely bag!
But my main thing is it's cleaning feature, so easy to do and gives me peace of mind that it's going to last the distance. Super easy to use!
Matthew S.
Verified Buyer
Habit number five, in the box: 294g, Smart Mat, diffuser, travel cube. Two-year guarantee.