Fifty years of salon secrets. We’re finally letting one out.
Clients spent decades asking our stylists the same question: “Why does my blow‑dry never last like this at home?”
The honest answer wasn’t a technique; it was the tool—one we designed for our own salon floor and never intended for sale.
This is the story of the dryer that London stylists kept to themselves.
Testimonials
Tatler Beauty Award, Best In Hair: Best Tool Award - Winner
ELLE Magazine Future of Beauty Award - Winner
Conde Nast Traveller Beauty Awards
01
The dryer we used was never the famous one.
Clients assumed we used the £330 dryer advertised. We tried them all—every high‑end machine on real clients, on real workdays.
The salon floor’s verdict was always the same: too heavy after the fourth client, too loud to talk over, blow‑dries that collapsed by the school run.
So we built our own. At 294 g—lighter than a can of cola—it gives you the power our salons run on, without arm ache.
Lightweight hairdryer
I bought this because I have a bad shoulder and my Dyson was too heavy. What a revelation! It's easy to use, so light I can lift and hold it above my head.
Sue C.
Verified Buyer
02
It was designed for our stylists — not for a shelf.
Hershesons has been blow‑drying London for more than four decades.
The Great Hairdryer wasn’t born from a brief or spec sheet. It was crafted by stylists who use a dryer daily — for their own wrists and chairs.
It ran in Belgravia, Fitzrovia, and Selfridges before any were sold. The secret was never meant to leave the salon. Clients kept asking.
Eventually we gave in.
Exceeded expectations
Only been using for a couple of weeks now but very happy with my purchase. Hair dries much quicker and overall a better end result, not to mention no aching arm from weight of a regular hairdryer!
Lynn C.
Verified Buyer
03
The blow-dry that lasts isn’t about heat.
Here’s what nobody tells you: most home dryers emit heat, ruffle the hair, and the style fades by mid‑afternoon.
The Great Hairdryer works differently — with powerful, controlled airflow at a steady temperature.
Less damage, more shine, and a finish that lasts until 6 p.m.
The best hairdryer
Ive had a Dyson and a shark dryer. This knocks them right out the park. It’s gentle on my fine coloured hair and it’s fast and powerful.
J g.
Happy customer
04
Professionals buy once. So should you.
A salon tool runs six, seven hours a day. If it can’t take that, it doesn’t survive on our floor.
This one is built to the standard we use daily, and backed by a two-year guarantee.
The best products are the ones you only buy once.
Absolutely. Love it!!!
Over the years I’ve bought a few high-end hair dryers. Some were good, some were great but heavy and expensive. But this one? OMG It’s perfection!
It dries my hair fast, it’s super lightweight, and easy to use. Honestly… it’s amazing. And can we talk about the color? How sleek is that?!
Swany V.
Verified Buyer
05
Every head is different. The frustrations aren’t.
Thick and frizzy. Fine and flat. Arms that ache halfway through.
Forty years of listening at the backwash taught us what gets in the way of a great hair day — and every lesson is built into this dryer.
Four heats, three speeds, a cool shot, a diffuser, and a Smart Mat that pauses the dryer the second you put it down.
High Quality
I was hesitant, purely based on the price, but this hairdryer has really been worth it. Dries so quickly, even my super thick hair. Comes with all the accessories and a lovely bag!
But my main thing is it's cleaning feature, so easy to do and gives me peace of mind that it's going to last the distance. Super easy to use!
Matthew S.
Verified Buyer
