5 REASONS WHY THE NEW WAVE PERM WILL LOOK GOOD ON YOU TOO
You know when you find something in the back of your wardrobe that you loved but totally forgot about? You pop it on, add this season’s up-to-date tailoring or accessories and wham, bam, thank you ma’am – it looks as good as new. This is what’s happening with the modern perm right now. We may be talking curls, but let’s get something straight: we are categorically not describing the kind of tight corkscrew curls that look like they should be doing step aerobics in neon Lycra and leg warmers. Nor are these the curls that look either slightly wet or a wee bit crunchy – at any given moment in the day. Because, the New Wave Perm does curls differently. In fact, thanks to new techniques, new styling know-how and some great ideas from our stylists, the New Wave Perm looks so gorgeous and natural, it doesn’t look like a perm at all. Here are 5 reasons why you’ll love our modern “perm-utation”…
Final thoughts that shouldn't be forgotten: do not even think about perming bleached hair, (you’ll only end up fried and frazzled). But do treat your New Wave Perm with the respect it deserves by using a nourishing conditioner and hydrating weekly mask. Otherwise, you’re good to go with the perm of your choice.
Convinced at last – your doubts behind you? Go on – it’s enough to make your hair curl.
New techniques can create a loose wave permLet’s talk technique and how things have changed since we last saw the back of perms. We now use soft perm rollers, (not the old plastic rods) to create a looser, more natural ripple. When you want to go beachy, we can even use medium-sized foam pads to make your style more chilled still. The point is that we know you’re not a lemming. So, we use the technique and placement that suits you best, to create a bespoke New Wave Perm that says exactly what you want it to say about you.
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A lot of women are scared of perms. Fact. This is probably down to the God-awful curly monstrosities we were subjected to in the eighties. But the perms you knew then are dead and buried. Introducing, the new and improved perm. And it’s a thing of beauty. Hit ▶️ and swipe across for a @thehairbros special on the permed shag cut. Cut by @thehairbros Perm by Libby C #homemadeinhershesons @shanti.kali