TumblrCore Hair Is Back – And Cooler Than Ever

TumblrCore Hair Is Back – And Cooler Than Ever

Dirty balayage roots and a bleach that begins at the cheekbones? It must be 2012, when blogging website, Tumblr, was all the rage, and we all wanted our hair to look grunge and undone, rather than polished and perfect. 


Fast forward to 2025 and Tumblr-core hair is back! Our colourist, Nicole, is leading the way, “channelling an elevated Tumblr look, with dirty balayage roots past the fringe” and an “Olsen dip”, where hair is lighter from the middle of the face. “It’s a combination of LA balayage and London dip dye,” she says. 


See the look here – warning: you will want in on the trend. 





(Oh, and you can recreate that lived-in texture at home with the help of our Air Dry Spray. Simply mist into hair then scrunch in for the perfect mussed-up finish, no effort needed.)