The beauty industry is awash with new products launching every month. The competition is tough, and it's hard to stand out – far less reach the cult status of a select few products that enter beauty legend (think Elizabeth Arden Eight Hour Cream, Yves Saint Laurent Touche Eclat and Glossier's Boy Brow).

So, Almost Everything Cream has achieved the seemingly impossible, selling out fast every time a new drop lands. People try it once and genuinely never want to be without it again. We even had to put it on subscription just so its dedicated fans could secure their next fix at regular intervals. They rave about it once as the best hair styling cream for frizzy, flat, coarse or unruly hair – and they can't wait to spread the love with thousands of excellent reviews.

With eight uses in one for both wet and dry hair, it's probably no wonder that Almost Everything Cream has won two awards, been nominated for six more – and even made a starring appearance on This Morning – twice!

Awards and accolades:

⟶ Marie Claire Awards Winner: Best New Hair Product
⟶ Tatler Awards Winner: Best Multitasker
⟶ The Sunday Times Style Beauty Awards Nominee: Best Styling Product
⟶ Vogue Beauty Awards Nominee: Best Styling Product
⟶ SheerLuxe Beauty Awards Nominee: Best Styling Product
⟶ Harper's Bazaar Best Finishing Cream
⟶ The Sunday Times Style 49 Best Hair Products of all Time
⟶ The Times Magazine 50 Best Hair Products

Maybe it’s time to get yours – before it sells out again.