Which is why it’s time to talk about cutting again. A decade of non-cuts is being overturned here by a fresh Hersheson culture. these eight directional base line shapes are devised to be personalised. Some are shorter, some skew longer. There’s softness, and there’s structure. Each cut has a backstory blended from the sixties, seventies, eighties and nineties heroines of fashion, from street and pop-culture. All of them rebooted to be twenty first century relevant. And the whole point? Everything’s there to be discussed, adapted, tweaked and perfected. On you.’

words by Sarah Mower