Taking care of the planet is one of the biggest talking points right now. So it makes sense that you want Great Hair – but you don’t want it to cost the Earth. Think back just a few years, and we’re betting that your bathroom cupboard was a beauty graveyard; full of forgotten and half-used products whose SHOUTY CLAIMS about solving dry, damaged or frizzy hair, had all come to nothing. Nowadays, we’re older and so much wiser. Because, just as we’re being more conscious about the way we shop for clothes; just as super cool rental sites are replacing fast fashion outlets, so too we want a more eco-friendly approach to our hair. Of course, it’s hard to rent out hair products (anti-frizz smoothing serum on loan, anyone?), so setting a more sustainable course to getting Great Hair means streamlining your routine in 3 easy steps:
- Seek out multi-use products (in the same way that we love makeup that flexes as a lip, cheek and eyelid stain, we want our hair products to do many things).
- Buy fewer products overall (you'll save time, save money, save on bathroom space and reduce waste).
- Find environmentally-friendly packaged products that have less of an impact on the environment.