Taking care of the planet is one of the biggest talking points right now. So it makes sense that you want Great Hair – but you don’t want it to cost the Earth. Think back just a few years, and we’re betting that your bathroom cupboard was a beauty graveyard; full of forgotten and half-used products whose SHOUTY CLAIMS about solving dry, damaged or frizzy hair, had all come to nothing.
Nowadays, we’re older and so much wiser. Because, just as we’re being more conscious about the way we shop for clothes; just as super cool rental sites are replacing fast fashion outlets, so too we want a more eco-friendly approach to our hair. Of course, it’s hard to rent out hair products (anti-frizz smoothing serum on loan, anyone?), so setting a more sustainable course to getting Great Hair means streamlining your routine in 3 easy steps:
- Seek out multi-use products (in the same way that we love makeup that flexes as a lip, cheek and eyelid stain, we want our hair products to do many things).
- Buy fewer products overall (you'll save time, save money, save on bathroom space and reduce waste).
- Find environmentally-friendly packaged products that have less of an impact on the environment.
Enter stage left, Almost Everything Cream: the one-size-fits-all solution, which seamlessly ticks all three boxes. It has 8 uses in one tube – it’s a primer, a shine booster, frizz fighter, texturiser, tamer, curl definer, conditioner and mask. It also works on curly, dry, long, short, thick, fine, afro, coloured and damaged hair. Frankly, it’s too good to share; but just so you and your other half know – it works great on beards too.
8 great uses means you need fewer products overall. We also made sure it's cruelty-free and comes in eco-friendly packaging. It's just the right size to accompany you in your hand, gym or in-flight bag. We're biased of course, but we think it's one of the best smelling hair products around, as well. It's even free from shouty claims, because we love to rely on your peer-to-peer raves, when you tag us @Hershesons. So, just in case you need some inspiration as to how exactly to use yours, here’s 2 top stylists on how to achieve a streamlined, sustainable routine. And still get really Great Hair.
Supercharge your hair condition with @MrJordanGarrett
The fact of the matter is, that when your hair is in good condition, you'll need fewer products to 'fix' it. Which is why Jordan Garrett is able to take an environmentally-friendly approach to styling – and still help his clients achieve maximum versatility – all with just 3 products. “Maintain your hair’s condition with a twice-monthly application of Philip Kingsley’s Elasticizer Deep-Conditioning Treatment Mask. Use Almost Everything Cream post-shower, to smooth, hydrate and soften. Then scrunch Kérastase Aura Botanica Eau de Vagues sugar spray into towel-dried hair on those days when you want beachy texture.”
Get carbon neutral waves with @Conor_Hair
No tongs, no heat, no faffing – just waves that look 100% natural, but will never cost the Earth. “Section your hair into quarters. Rough dry each section, twisting it away from the face as you do so, before pinning it in place in small topknots,” says Conor. Simply leave it for 20 minutes while you apply your makeup, decide on your outfit, power up with a match latte, etc. Release the topknots and witness beautifully natural, carbon neutral beachy waves.