Just when you thought you’d seen every take on the bob, along comes the Bell Bottom Bob – a fresh, flattering twist on the classic style that’s suddenly everywhere. Intrigued? Here’s what you need to know about the style now.

What is the Bell Bottom bob?

Think of it as the ’70s revival your hair’s been waiting for. The Bell Bottom Bob is a chin-to-shoulder-length cut with a subtle inward curve that kicks out at the ends – a soft “flick” that gives the hair movement and swing. The shape widens slightly toward the bottom (hence the name), balancing volume and structure without going full retro.

Why now?

After years of sharp, polished bobs and blunt cuts, hair is loosening up. The Bell Bottom Bob fits the current mood: easy, wearable and full of personality. It works with your natural texture, nods to an effortless cool girl aesthetic, and pairs perfectly with today’s looser tailoring and ‘70s-inspired silhouettes.

How to style it

The key is in the flick. Use a large round brush (see our Multi-Tasker) or straighteners to bend the ends out rather than under. Add a little root lift with our Zhoosh Foam for an undone bounce, and work Almost Everything Cream through ends for a little extra definition and texture. The result? Glossy, shaped and relaxed – like you’ve just stepped out of the salon post-blow-dry, but didn’t try too hard.

Here’s some inspiration: