The world is currently obsessed with all things demure (and mindful… and cutesy), thanks to a TikTok that's gone viral. But how does that translate to our hair? Well, if you’re on the hunt for some Hershesons-approved demure hairstyles, look no further…

 

Voluminous supermodel hair‌

It doesn’t get much more demure than a bouncy blow dry, as inspired by the ’90s Supers.

  

Shiny bobs‌

All one length and styled with a centre parting = a bob that works for everyone.

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Big-barrel waves‌

Best worn in long hair, big barrel waves are polished, easy to achieve and look excellent paired with Zhoosh on days two and three.

 

Slicked bun

Hair that’s slicked from the face and tied into a knot is the lazy girl’s hack to achieving a demure style.

Natural curls

It doesn’t get better than curls with body and movement – scrunch our Air Dry Spray in to mid-lengths and ends for effortless definition.