They took care of us. Now, we're taking care of them.

We're thrilled to say that with salons re-opening, our Hair4Heroes campaign is now under way! NHS nurses booking in for their free Cut & Blow Dry in salons up and down the UK - including Charles Worthington, Daniel Galvin and George Northwood in London, Beautiful You in Essex, Tonic and Beauty House in Somerset, Amy Jane's in Alloa, Scotland and Marie Rogers in Newry, Northern Ireland. The Evening Standing did a nice little piece about it here.

"I know many NHS nurses who've been so busy looking after everybody else that they haven't had time to take care of themselves throughout the pandemic. This is our way of giving back and treating them," says Luke Hersheson. 

So, how does it work?

If you're a nurse and want to book in for your free Hair4Heroes appointment, you'll need to get a unique code and take your NHS ID. We'll walk you through it step by step here.

If you're a salon and want to join in, we've got a bumper pack of tips, images and assets for social media. Along with all the information you need to take part here. At Hershesons, we're giving one hour of every member of our styling team's time per week to give NHS nurses a free Cut & Blow Dry. You can give as much or as little as you like - we'd just be thrilled to have you join us.