After a year of bobs – from French and Italian bobs to boyfriend, curly and Hailey Bieber bobs – there’s a new bob in town.
Meet the Bobble Bob: a fresh new take on the most classic but on–trend style that makes fine hair look fuller, and comes with built–in texture, movement and bounce. So, what is it – and why will it look great on you?
THE ENDURING APPEAL OF A BOB
Bobs have always been in style – and we can’t see them going anywhere. From Jane Birkin in the 60s to the 90s supermodels, and on to the likes of Margot Robbie, Alexa Chung, Gwyneth Paltrow and Zendaya, what bobs have in common in that they frame your face – yet come with a natural versatility that means they can be adapted to your hair type and texture. So, there really is a bob for everyone.
THE NEW BOBBLE BOB
Different bobs are defined by their length and shape. We’ve seen bobs with chunky ends, or bobs with more of a bowl shape, which look great on curly hair. Then there’s bobs with Curtain Bangs, for extra face–framing, cheekbone–accentuating shape.
Created by our expert stylist, Premlee, the new Bobble bob has a roundish shape with slightly tucked–under ends, plus easy–breezy texture and movement. For references, he looked at Kaia Gerber, Bella Hadid, Christy Turlington, Lori Harvey and Diane Guerrero.
IT’S ALL ABOUT THE NEGATIVE SPACE
When Premlee created this look, he took the hair from shoulder–length to a little shorter.
“When I cut this look, I concentrated on the negative space between where the length of the hair stops and the shoulders begin. The space between these two areas is what defines the style overall,” says Premlee.
CREATING BUILT–IN SHAPE
To create the foundation of the cut, which gives it its natural shape (and minimises the time you need to spend styling it), Premlee added invisible layers and took the weight out of the ends of the hair, giving the style effortless texture and movement.
ADDING THE ‘SCAFFOLDING’
For fine or flat hair in particular, Premlee recommends using one to two pumps of Zhoosh Foam to create the ‘scaffolding’ of your look. Work Zhoosh through wet hair from root to tip, making sure it’s fully disappeared before air drying or blow drying.
THE 5–MINUTE BOBBLE BLOW DRY
The Bobble Bob already has plenty of body. To blow dry it, and really bring out that shape, simply point your hairdryer upwards, then pull the hair from side to side in different directions. The result is a look with loads of texture, bounce and movement that takes minimal effort to style. You can always add a smidgen of Almost Everything Cream if you find yourself developing frizz or flyaways throughout the day.